How many stars there?
Tocotoco new logo and identity X in-house
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Locked Case
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Curated By Brandcoat
Last updated on
July 3, 2024
Case Study Locked
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TocoToco's smiling star sign is intended to represent the emotions of customers while they enjoy a delightful cup of milk tea. The happy star image is surrounded by 63 little stars, representing the 63 provinces and cities in Vietnam and showing the desire to deliver great milk tea to all customers worldwide. country.
TocoToco's name is a combination of the letters "T" for straw, "O" for pearl, and "C" for chewing activity. So the term TocoToco will be known as "Straw + Pearl, Chew + Pearl," and the repeated action will be "Suck on pearls, chew on pearls - suck on pearls and chew on pearls."
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