Tocotoco new logo and identity X in-house
ToCoToCo
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Identity
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Tocotoco new logo and identity X in-house

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Curated By Brandcoat
Last updated on
May 26, 2024

TocoToco's smiling star sign is intended to represent the emotions of customers while they enjoy a delightful cup of milk tea. The happy star image is surrounded by 63 little stars, representing the 63 provinces and cities in Vietnam and showing the desire to deliver great milk tea to all customers worldwide. country.

TocoToco logo
TocoToco logo

TocoToco's name is a combination of the letters "T" for straw, "O" for pearl, and "C" for chewing activity. So the term TocoToco will be known as "Straw + Pearl, Chew + Pearl," and the repeated action will be "Suck on pearls, chew on pearls - suck on pearls and chew on pearls."

ToCoToCo brand evolution
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ToCoToCo's visual identity and design awards
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Brand name
ToCoToCo
Sector
Milktea Franchise
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Coffee Shops
Founded year
2013
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
March 2016
Signature color

Related links

ToCoToCo Bubble Tea

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