Feeding The Momentum Toward
Better Design

At Brandcoat, we recognize the distinct requirements of Vietnam's branding scene. By diligently curating the latest industry work and insights, we aim to empower our community and foster growth.

Join us on this journey as we work hand in hand to redefine design standards in Vietnam.

Mb Bank case study

Our Story

Launched in 2020, Brandcoat is a digital platform inspired by the vibrant business environment in Vietnam. We serve both local and foreign brand managers, creative directors, and brand strategists who are eager to engage with the Vietnamese market.

Vietnam, known for its talented individuals and expanding businesses, is progressing towards becoming a significant design center in Southeast Asia and, potentially, on a global scale. The nation is steadily gaining recognition for its distinctive branding and advertising efforts.

At Brandcoat, we work diligently to offer tailored insights and strategic guidance to help you effectively understand and penetrate this dynamic market. Our ultimate mission is to make it easy to navigate this bustling market, while enriching your visual perception along the way.

Our Philosophy

Accessibility for information

We believe that access to information is crucial for growth and improvement. By reviewing past work and staying informed about current trends, we've built a well-structured archive that unlocks potential and fosters strength.

Global Exposure

We firmly believe that better design can improve our lives, enrich business and communication, and create trust and prosperity for Vietnam.

Brands are living organisms

We view brands as living organisms that constantly change and evolve in tandem with the design industry. As businesses transform, so do their branding needs.

Better design for better life

We firmly believe that better design can improve our lives, enrich business and communication, and create trust and prosperity for Vietnam.

The Curation Process

Established in 2020 by Mohanad Abuelella, BrandCoat emerged from the appreciation of the dynamic Vietnamese market. Our platform uniquely tailors content for Vietnamese brand owners, agencies, and designers, delivering relevant and actionable insights to foster growth and development.

With its rich talent pool and thriving industries, Vietnam has the potential to become a top design hub in Southeast Asia and globally, gaining recognition for its branding and advertising prowess. BrandCoat focuses on empowering both creatives and brand owners with market insights, helping them make strategic decisions for their brand's visual experience.

Committed to being a valuable resource, BrandCoat eagerly anticipates exciting future initiatives for the Vietnamese design community.

Core Team

Mohanad Abuelella
Founder & Lead Curator
Tram Hong
Communication Manager
Motasem Elsayed
Software Engineer

Special Thanks for help with guidance and insights

Thanks Brandcoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you Brandcoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA

Our Reach & Impact

35,000+
Case Study Views
(Monthly)

41,000+
annual users
(60% from Vietnam)

330,000+
monthly impressions
on Pinterest

5500+
monthly impressions
on Linkedin

3 Years
of dedication

Countless hours passionately
spent building this platform.

200+
case studies showcased

Featuring works from 40+ local teams.

All our growth and reach is 100% organic, driven by genuine interest and value.