Your Gateway to Brand Building in Vietnam

At Brandcoat, we recognize the distinct requirements of Vietnam's branding scene. By diligently curating the latest industry work and insights, we aim to empower our community and foster growth.

Join us on this journey as we work hand in hand to redefine design standards in Vietnam.

Mb Bank case study

Our Story

Vietnam, home to a growing pool of talented individuals and thriving businesses, is steadily positioning itself as a key design hub in Southeast Asia, with the potential to make a global impact.

At this critical stage, as the nation gains recognition for its distinctive branding efforts, we launched Brandcoat in 2020 as a digital platform designed to catalyze industry growth and support both the creative and business communities in the Vietnamese market.

From day one, Brandcoat has been evolving to help you navigate and understand the complexities of Vietnam’s market. Our ultimate mission is to make it easier for you to explore this dynamic landscape while deepening your visual and strategic insights along the way.

The Curation Process

Established in 2020 by Mohanad Abuelella, BrandCoat emerged from the appreciation of the dynamic Vietnamese market. Our platform uniquely tailors content for Vietnamese brand owners, agencies, and designers, delivering relevant and actionable insights to foster growth and development.

With its rich talent pool and thriving industries, Vietnam has the potential to become a top design hub in Southeast Asia and globally, gaining recognition for its branding and advertising prowess. BrandCoat focuses on empowering both creatives and brand owners with market insights, helping them make strategic decisions for their brand's visual experience.

Committed to being a valuable resource, BrandCoat eagerly anticipates exciting future initiatives for the Vietnamese design community.

Core Team

Mohanad Abuelella
Founder and Insights Director
Tram Hong
Studios Relations Manager
Thanks Brandcoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you Brandcoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA
Thanks BrandCoat and Mo Abuelella for featuring our branding project for Wings Tea. The 8AMSTUDIO's team is very grateful to appear on the best website about branding in Vietnam.
Romain Rouquette
Director, 8AMSTUDIO
Applause to Mo Abuelella for brandcoat.net  a very thoughtful and detailed archive of branding status in Vietnam.
Duy — N
Co-Founder, M — N Associates
Thank you BrandCoat for all the dedication you put in to explore and create this insightful case study ❤️
Thank you Mohanad Abuelella and Brandcoat for recognizing our collaboration with We Create Content!
Minh Nguyen
Co-Founder, CDA

Our Reach & Impact

4 Years
Of empowering Vietnam's Creative Community

250+
Branding Case Studies

340+
Active Community Members

28,000+
Monthly Case Study Views

100%
Organic Growth, Driven by Genuine Value

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