Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

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Hung Thinh rebranding case study

Embracing sustainable growth and community prosperity through a unified new brand strategy

SuperCase (~6 Min)

Real Estate

Jul 2024

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Journey to Explore New Tastes

Katinat Coffee & Tea House Rebranding

Casefile (~4 Min)

Consumer Discretionary

Apr 2024

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More Than a Dairy Brand

Vinamilk new logo and visual identity

SuperCase (~6 Min)

Consumer Staples

Jul 2023

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Be Yourself, Be Free

Innisfree new logo, visual identity, and packaging

Casefile (~4 Min)

Consumer Staples

Feb 2023

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Soaring to global aspirations

Van Lang University new logo and identity

Casefile (~4 Min)

Consumer Discretionary

Dec 2022

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Highlands is ours

Highlands Coffee new logo and visual identity

Casefile (~4 Min)

Consumer Discretionary

Nov 2022

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Let the kite fly free!

Vietravel Airlines latest logo and identity

Index

Industrials

Dec 2020

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The mystical success coffee

Trung Nguyên Legend new logo and identity

Casefile (~4 Min)

Consumer Discretionary

Aug 2016

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Rooted in Heritage, Brewed for Today

Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis

Casefile (~4 Min)

Consumer Discretionary

Aug 2025

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Hot and fragrant!

PHO24 Restaurant Rebranding 2024

Index

Consumer Discretionary

Apr 2024