Hi Raw gets new logo and visual identity X M — N Associates

Hi Raw, formed in early 2021, is a high-quality raw food supplier for both cats and dogs. Hi Raw's product provides a diet for pets that includes raw muscular meat, live organs, and backbones, as well as some veggies. Hi Raw focuses on acquiring high-quality meat and implementing cutting-edge technology in the production and packaging processes in order to maintain raw food freshness, which is a difficult task. That distinguishes Hi Raw's pet food, and both cats and dogs found it to be fresh and delicious. However, in a market with a lot of competition in the pet food industry in Vietnam, they wanted to show off their product in the most appealing way that aligned with the preferences of pet owners and made them choose Hi Raw over all other possibilities. This leads to the recently announced rebranding and design by M — N Associates.

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The new Hi Raw branding isn't out in its whole just yet, but based on what we've seen so far, we can tell that it takes a greener approach to highlight the product's freshness and to stand out, as green isn't typically linked with animal-based food products. The logo is still a wordmark, but it is now made in a customized typeface, which is a significant improvement over the previous one in all aspects. In addition, a new fur typeface was introduced, and it blended in brilliantly with the hand-drawn pet illustrations, which lean more toward a doodling style. It's all part of the brand's effort to make buying fresh, healthy pet food a joyful customer experience. More information to follow...

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