AnAn Saigon logo and identity X the lab Saigon
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A Mix of tradition and modernity

AnAn Saigon logo and identity X the lab Saigon

Brand New
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Last updated on
May 17, 2023

Anan Saigon logos
Anan Saigon logos

OLD MARKET - NEW KITCHEN

We (The Lab Saigon) stumbled upon old maps of the market and its neighborhood, dating back to 1911. When we overlapped it with Google Map today, we found that the market was shrinking and shrinking. We knew that being a modern Vietnamese restaurant in the oldest market in Saigon means a responsibility to tell its story.

We paid homage to the market, but we wanted to reach a modern audience, so the playful use of color and typography became the counterweight to the historical influences.

ănăn Case study

ănăn restaurant exterior

Anan Saigon Kitchen
ănăn kitchen

Credits

Creative Direction: Tuan Le | Graphic Design: Joelle Wall - Uyen Dong | Interior: Leandro - Kim-anne Pham | Project management: Khiem Vo - Nhung Ho | Photography: Phong Chac - Thuy Truc

ănăn brand assets and applications
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ănăn's visual identity and design awards
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Brand name
ănăn
Sector
Premium Casual
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Restaurants
Founded year
2017
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
April 2017
Signature color

Related links

ănăn Website

[@BrandCoat]

Post Contributors: Mo Abuelella

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