A Mix of tradition and modernity
AnAn Saigon logo and identity designed by the lab Saigon
Brand New
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Posted on
Jun 7, 2022
OLD MARKET - NEW KITCHEN
We (The Lab Saigon) stumbled upon old maps of the market and its neighborhood, dating back to 1911. When we overlapped it with Google Map today, we found that the market was shrinking and shrinking. We knew that being a modern Vietnamese restaurant in the oldest market in Saigon means a responsibility to tell its story.
We paid homage to the market, but we wanted to reach a modern audience, so the playful use of color and typography became the counterweight to the historical influences.
AnAn Case study
AnAn Saigon
identity in action
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