The French Bulldog rise again
BoBaPoP tea bar latest logo and visual identity
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Locked Case
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Curated by Brandcoat
Last updated on
August 11, 2024
Case Study Locked
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Bobapop – opening its first store in Vietnam in early 2013, was the early stage before milk tea became a craze in people's hearts. At that time, the takeaway model was a new and popular model, so Bobapop decided to open the first takeaway store in Ho Chi Minh. Within 6 years Bobapop has grown tremendously, has more than 150 stores in Vietnam, and many branches expand not only at take-way but have spacious seats.
The latest KSOUL Studio design for Bobapop shop can be found on Ngo Gia Tu Street in Ho Chi Minh City. They took the traditional trademark hue of olive green and modernized it into a striking and fashionable shade of blue-gray. Highlight not only the store inside but also the front to help make the business stand out and draw in clients from the street.
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