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Phở Lành logo and visual identity
Identity
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Healthier pho, in gorgeous bowls

Phở Lành logo and visual identity

Brand New
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Last updated on
June 11, 2023

In 2019, Phở Lành opened its doors with the goal of preserving the traditional flavor of the famous pho taste. With several locations around Hanoi, each one dedicated to the principles of "genuine green," "clean," and "healthy" and prepared to provide diners with an outstanding meals.

Phở Lành logo
Phở Lành logo

Green, clean, and healthy ingredients, as well as every tool and material, are carefully selected according to environmentally friendly criteria, such as the use of PLASTICpeople materials in the dining area, all contribute to creating a very HEALTHY experience for all diners.

Phở Lành restaurant
The exterior look of Phở Lành restaurant

Large traditional beautiful bowls, which have become the restaurant's signature look, are used not only for serving pho but also as interior decorations.

Extra-large, traditionally gorgeous Pho Lanh bowls
Extra-large, traditionally gorgeous Pho Lanh bowls

Phở Lành brand assets and applications
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Phở Lành brand evolution
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Brand Portfolio and Hierarchy
Phở Lành's visual identity and design awards
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Brand name
Phở Lành
Sector
Casual Dining
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Restaurants
Founded year
2019
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
July 2019
Signature color
Phở Lành
latest visual identity

AWARDS

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Related links

Phở Lành

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Post Contributors: Mo Abuelella
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