Phở Lành logo and visual identity
Pho Lanh
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Healthier pho, in gorgeous bowls

Phở Lành logo and visual identity

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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
July 3, 2024
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In 2019, Phở Lành opened its doors with the goal of preserving the traditional flavor of the famous pho taste. With several locations around Hanoi, each one dedicated to the principles of "genuine green," "clean," and "healthy" and prepared to provide diners with an outstanding meals.

Phở Lành logo
Phở Lành logo

Green, clean, and healthy ingredients, as well as every tool and material, are carefully selected according to environmentally friendly criteria, such as the use of PLASTICpeople materials in the dining area, all contribute to creating a very HEALTHY experience for all diners.

Phở Lành restaurant
The exterior look of Phở Lành restaurant

Large traditional beautiful bowls, which have become the restaurant's signature look, are used not only for serving pho but also as interior decorations.

Extra-large, traditionally gorgeous Pho Lanh bowls
Extra-large, traditionally gorgeous Pho Lanh bowls

Pho Lanh brand assets and applications
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Pho Lanh brand evolution
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Brand Portfolio and Hierarchy
Pho Lanh's visual identity and design awards
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Brand name
Pho Lanh
Sector
Consumer Discretionary
Founded year
2019
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
July 2019
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Phở Lành

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