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Cong Caphe latest logo and identity
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Reminiscence of the war years

Cong Caphe latest logo and identity

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Last updated on
June 11, 2023

Cong's story began in 2007. The franchise's first location was a small café in Hanoi. Today, there are over 60 coffee shops in Vietnam, 5 in South Korea, and 2 in Malaysia. The name “Cộng” is simply taken from the first word of Vietnam’s official name: CỘNG HOÀ XÃ HỘI CHỦ NGHĨA VIỆT NAM (The Socialist Republic of Vietnam). Cong's goal is to evoke imagination and provide customers with a one-of-a-kind emotional experience for Vietnam. In 2016, the logo was updated, which was a wise decision as the prior design's colors had been modified from the original because they were judged improper for the country flag, leaving the business with an unclear logo.

Cong Caphe logo

Exterior View of Cong Caphe

There is a sense of nostalgia for the wartime with umbrella chairs or patterns of colorful blankets in a small space but large enough to provide comfort. You take a sip of coffee (which is well-prepared, lyrical, and... strong), and... there's a lot to see: historical images, model airplanes, and electrical lines held to the wall by little ceramic balls. small, and everything is very simple but alive. These impressions help us remember our predecessors' brave and heroic battles for years to come.

Wartime memorabilia decorates the bartender section of Cong Caphe.
Brand Portfolio and Hierarchy
Cong Caphe's visual identity and design awards
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Brand name
Cong Caphe
Sector
Coffee Shop Franchise
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Cafes & Bistros
Founded year
Vietnam Market Entry
2007
Origin country
Vietnam
Project context
Rebranding
Release date
May 2016
Signature color
Cong Caphe
latest visual identity

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Cong Caphe

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Post Contributors: Mo Abuelella
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