Pebsteel new logo and identity X Rice

Pebsteel is an international company headquartered in Vietnam, specializing in pre-engineered buildings (P.E.B.) and steel structures. Pebsteel was founded in Europe in 1994 with Japanese stakeholders and has grown to become a leading provider in over 50 countries for a wide range of products and services, including steel structures, waterproof paint, and other building-related products, and has completed 6,000 buildings with varying functional purposes. After 27 years in business and with the help of Rice, PebSteel unveiled its new logo and identity in March 2022, showing its dedication to development and evolution to become a global leader in the PEB industry.

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The new logotype consists of a minimalist wide mark placed above the name. This mark can be interpreted in different ways: it can be seen as two steel bars connecting to create a building, symbolizing Pebsteel's service and goods. It also resembles a warehouse roof (a nod to Pebsteel's original logo from 1994). Finally, it brilliantly visualizes Pebsteel's tagline, "Building Tomorrow, Today." Through the two bars, the first representing today and the second representing tomorrow, both bars point upward, indicating growth and development in the present and future.

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As part of the rebranding, the brand name has also been slightly modified, from PEB steel to Pebsteel. "PEB" and "Steel" were combined, and now it's only "Pebsteel" as one word without uppercase initials, which expands the company's scope beyond Pre-Engineered Buildings. This update helps with the establishment of a product naming system that uses the same format for all products, such as PebWall® and PebHybird®, and so on.

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Another noteworthy difference from the previous design is the usage of a sans-serif font rather than a blend of styles. The modern font used (most likely Helvetica) was picked with efficiency and functionality in mind. It has no ornaments or emotions, making it suitable for international communications. in terms of color, they continued to use blue as the primary color, along with white and black. Pebsteel has always used blue because it is associated with trust and professionalism, both of which are key aspects of success in the construction industry.

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Sami Kteily, Executive Chairman of Pebsteel, said: “The rebrand is an important milestone for Pebsteel. After 27 years of development, Pebsteel reaffirmed its leading position as a total solution provider for pre-engineered steel buildings and steel structures. Amidst the ever-evolving fast-paced construction market, Pebsteel has introduced a new brand tagline – ENGINEERED BUILDING SOLUTIONS – to reflect its aspiration of creating effective solutions for a prosperous future. The company has also updated the logo to demonstrate its efforts to evolve and move towards prosperity with its customers, partners, and employees.”

Pebsteel News & Press Releases

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Overall, the global, modern style of PebSteel's new identity is a perfect example of an efficient redesign for absolute impact. The logo's simplicity and adaptability make it functional in a variety of contexts, from uniforms and signage to large formats on factory facades and even digital and social media. With its new identity, PebSteel is prepared to take on the future and establish itself as a trusted and respected global leader in the construction industry.