After 30 years, a flower finally bloomed there
BIDV new logo and identity
Once known as the Vietnam Construction Bank in 1957, the Bank for Investment and Development of Vietnam (BIDV) was born in 1992. BIDV takes great pride in being Vietnam's oldest and most prestigious financial organization. For the last four years in a row, BIDV has been recognized as one of the Top 2000 corporations in the world, Top 300 banks in the world (Brand Finance), and Top 10 enterprises in Vietnam. now approaching thirty years of using the same identity with only passing tweaks. On the occasion of its 65th anniversary in 2022, BIDV adopted a new, fresh logo and brand identity.
Keep using the term "BIDV" to describe the traditional heritage, which is a reflection of the bank's principles. The typeface is still sturdy, but it's been honed to be more pliable and comfortable to read. The letter V is formed as a stylised corner of the star's wing, bringing the two elements together to form a whole. The language as a whole portrays BIDV as forward-thinking, sociable, and optimistic. The new BIDV logo symbol is a clever blend of a star and a yellow five-winged apricot blossom. The form of the star, which is reminiscent of the one on the Vietnamese flag, is open and dynamic and the symbol it self has been slanted 23.5 degrees to match the earth's inclination..
One of the four most valuable jewels, emeralds take millions of years to form their lustrous green color, which serves as the primary motif of the new logo. This vibrant hue is symbolic of BIDV's commitment to a long-term vision of sustainable growth. The apricot blossom yellow that works so well with it conveys a sense of vitality and optimism. The banking and financial industry is easily recognized by their signature yellow uniforms.
The five elements (represented in the five-winged apricot blossom), according to Eastern philosophy, indicate fertility, strong life, and long-lasting harmony. 5 wings - representing 5 continents and BIDV's desire for integration. Confirm five essential principles at the same time: intelligence, trust, integrity, professionalism, and aspiration.