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BIDV new logo and identity
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After 30 years, a flower finally bloomed there

BIDV new logo and identity

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Last updated on
November 16, 2022

Once known as the Vietnam Construction Bank in 1957, the Bank for Investment and Development of Vietnam (BIDV) was born in 1992. BIDV takes great pride in being Vietnam's oldest and most prestigious financial organization. For the last four years in a row, BIDV has been recognized as one of the Top 2000 corporations in the world, Top 300 banks in the world (Brand Finance), and Top 10 enterprises in Vietnam. now approaching thirty years of using the same identity with only passing tweaks. On the occasion of its 65th anniversary in 2022, BIDV adopted a new, fresh logo and brand identity.

Updated signage design for BIDV Tower
New primary and secondary BIDV logos

Keep using the term "BIDV" to describe the traditional heritage, which is a reflection of the bank's principles. The typeface is still sturdy, but it's been honed to be more pliable and comfortable to read. The letter V is formed as a stylised corner of the star's wing, bringing the two elements together to form a whole. The language as a whole portrays BIDV as forward-thinking, sociable, and optimistic. The new BIDV logo symbol is a clever blend of a star and a yellow five-winged apricot blossom. The form of the star, which is reminiscent of the one on the Vietnamese flag, is open and dynamic and the symbol it self has been slanted 23.5 degrees to match the earth's inclination..

The development of the BIDV logo through time
The development of the BIDV logo through time

 One of the four most valuable jewels, emeralds take millions of years to form their lustrous green color, which serves as the primary motif of the new logo. This vibrant hue is symbolic of BIDV's commitment to a long-term vision of sustainable growth. The apricot blossom yellow that works so well with it conveys a sense of vitality and optimism. The banking and financial industry is easily recognized by their signature yellow uniforms.

Updated signage design for BIDV Tower

The five elements (represented in the five-winged apricot blossom), according to Eastern philosophy, indicate fertility, strong life, and long-lasting harmony. 5 wings - representing 5 continents and BIDV's desire for integration. Confirm five essential principles at the same time: intelligence, trust, integrity, professionalism, and aspiration.

The BIDV Bank staff in full uniform
The BIDV Bank staff in full uniform

BIDV

identity in action

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Brand name
BIDV
Sector
Bank
-
Financial Services
Founded year
1957
Origin country
Vietnam
Project context
Rebranding
Release date
April 2022
Logo Colors
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