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KidsPlaza new logo and identity designed by Richard Moore Associates
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Mom's best friend

KidsPlaza new logo and identity designed by Richard Moore Associates

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Posted on
Aug 28, 2022

Founded in 2009, KidsPlaza has expanded to one hundred shops around Vietnam, where it offers over 10,000 innovative, easily accessible, and safe items for kids. Throughout Vietnam, KidsPlaza has become an indispensable resource for the country's many young, busy mothers. After establishing what has become every mom's closest friend in the industry, KidsPlaza decided to elevate their business to the next level. Richard Moore Associates assisted in Brand Repositioning through efforts on brand differentiation strategy and the Bbrand identity.

KidsPlaza logo animation
KidsPlaza logo animation

Richard Moore Associates redesigned the logo, giving the Brand Identity a simple yet modern look with a clean heart-in-heart symbol and approachable typeface for the logotype. The idea was to appeal to the wholehearted and convenient values that KidsPlaza provides to shoppers. The new Brand Identity system also consists of a fresh color palette and flexible icon system for the in-store environment and private label products. In addition to the new look and feel, KidsPlaza also enhanced its whole shopping experience with a new store design.

KidsPlaza case study


Creation of the KidsPlaza brand identity
Creation of the KidsPlaza brand identity

KidsPlaza brand guidelines book
KidsPlaza brand guidelines book

KidsPlaza

identity in action

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Brand name
KidsPlaza
Sector
Mother and Baby
-
Retail
Founded year
2009
Origin country
Vietnam
Project context
Rebranding
Release date
May 2019
Logo Colors
Design by
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KidsPlaza Case study

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