Branding Blueprints
Brand new
Rebranded
Refreshed
Sub-branded
Localization
Branding case studies from Vietnam
NEW
Notag
Before
After
Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis
Rooted in Heritage, Brewed for Today

Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2025
NEW
Notag
Brand New
TaKe Izakaya new logo and visual identity
Kanpai 'Til You Can’t!

TaKe Izakaya new logo and visual identity

Index
Consumer Discretionary
|
Jan 2024
NEW
Notag
Out of Business
Brand New
CHILLTA new logo and visual identity
The iconic small chair returns

CHILLTA new logo and visual identity

Index
Consumer Discretionary
|
Dec 2022
NEW
Notag
Out of Business
Brand New
Shadow Lounge logo and visual identity
From Shadow to Spotlight

Shadow Lounge logo and visual identity

Index
Consumer Discretionary
|
Sep 2022
NEW
Notag
Out of Business
Brand New
ICON Sky Lounge new logo and identity
Enjoy the stars and the ocean

ICON Sky Lounge new logo and identity

Index
Consumer Discretionary
|
Sep 2022
NEW
Notag
Outdated
Parent
Sub-brand
HDBank introduced the Muadee sub-brand
Dazzling payment experience

HDBank introduced the Muadee sub-brand

QuickCase (~2 Min)
Financials
|
Aug 2022
NEW
Notag
Outdated
Before
After
Saigon South International School (SSIS) new logo and visual identit
Unleash the dragon

Saigon South International School (SSIS) new logo and visual identit

Index
Consumer Discretionary
|
Jun 2022
NEW
Notag
Outdated
Brand New
M Village logo and visual identity
Together is always better

M Village logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
|
Apr 2021
NEW
Notag
Outdated
Old
New
Finhay new logo and identity
A green light for millennials

Finhay new logo and identity

Index
Financials
|
Dec 2020
NEW
Notag
Outdated
Old
New
Bakes refreshed visual identity 2020
Bakes on any occasion

Bakes refreshed visual identity 2020

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2020
NEW
Notag
Out of Business
Brand New
Saigon Casa Café logo and visual identity
Mirror dimension cafe!

Saigon Casa Café logo and visual identity

Index
Consumer Discretionary
|
May 2020
NEW
Notag
Out of Business
Foreigner
Localized
BAEMIN food delivery app arrived in Vietnam
The turquoise arrived to streets

BAEMIN food delivery app arrived in Vietnam

Index
Consumer Discretionary
|
May 2019
NEW
Notag
Outdated
Before
After
BoBaPoP tea bar latest logo and visual identity
The French Bulldog rise again

BoBaPoP tea bar latest logo and visual identity

Index
Consumer Discretionary
|
Feb 2019
NEW
Notag
Outdated
Brand New
Be ride-hailing firm old logo and identity
OK, then, let it bee!

Be ride-hailing firm old logo and identity

Index
Industrials
|
Nov 2018
NEW
Notag
Outdated
Before
After
GHN new logo and visual identity (2018)
Fast delivery nationwide

GHN new logo and visual identity (2018)

Index
Industrials
|
Sep 2018
NEW
Notag
Outdated
Old
New
LienVietPostBank logo and visual identity
One and only postel bank

LienVietPostBank logo and visual identity

Index
Financials
|
Dec 2017
NEW
Notag
Out of Business
Old
New
Guru Sports Bar new logo and visual Identity
The mastar of Sports Bars

Guru Sports Bar new logo and visual Identity

Index
Consumer Discretionary
|
Jun 2017
NEW
Notag
Outdated
Before
After
Bakes new logo and visual identity
Celebrating Pastry Love

Bakes new logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
|
May 2017
NEW
Notag
Outdated
Brand New
Cheese coffee new logo and identity
It all start with Coffee!

Cheese coffee new logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Nov 2016
NEW
Notag
Outdated
Old
New
Ban Viet Bank (Viet Capital Bank) logo and visual identity
A Phoenix rose from the ashes

Ban Viet Bank (Viet Capital Bank) logo and visual identity

Index
Financials
|
Oct 2016
NEW
Notag
Outdated
Before
After
PHỞ24 Restaurant Rebranding
Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

Index
Consumer Discretionary
|
Jul 2016
NEW
Notag
Outdated
Before
After
Highlands coffee latest logo and visual Identity
Highlands mountains on a coffee bean

Highlands coffee latest logo and visual Identity

Index
Consumer Discretionary
|
Jul 2013
NEW
Notag
Outdated
Brand New
IDP (International Dairy Products) Branding
Natural Goodness powered by Science

IDP (International Dairy Products) Branding

Index
Consumer Staples
|
Jun 2012
NEW
Notag
Brand New
Phuc Long Coffee & Tea chain latest logo and identity
Everyone's cup of tea

Phuc Long Coffee & Tea chain latest logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Jan 2012
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Brandcoat has been curating logos and brand identities since 2020.