PHỞ24 Restaurant Rebranding
Pho 24
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

Before
After
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Index
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Curated By Brandcoat
Last updated on
August 16, 2024

PHỞ24 was founded in June 2003 and is established in Ho Chi Minh City, Vietnam. PHO24 hopes to share a family's secret pho recipe with the people of Vietnam and, one day, the world. The recipe calls for 24 unique components. Through providing sanitary, up-to-date, and inviting settings in which to enjoy Vietnam's national meal.

PHỞ24's updated front, with classic-style windows

Pho24 logos set
PHỞ24 logos set

The next generation of the PHỞ24 restaurants, deftly merges contemporary design with the classic way of serving the dish. Customers visit the restaurant not just to eat the pho, but to experience the meal in every way.

Related links

PHỞ24

Brand Portfolio and Hierarchy
Pho 24's visual identity design awards
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Trademark
Pho 24
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2003
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
July 2016
Main colors
Branding Agency