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IDP (International Dairy Products) Branding
Brand New
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2024
Consolidated
Creating value with love
IDP Consolidates Brands with LOF Taking the Lead
Consolidated
New Brands (2022)
Launched Lof and Malto brands, focusing on nutritious dairy products aimed at children and teenagers.
Repositioning (2019)
Revamped the Kun brand to appeal to children, introducing new campaigns focused on health and fun.
Major Investment (2014)
Secured $75 million from VinaCapital and Daiwa, bolstering IDP's growth and expanding product lines.
Product Launch (2013)
Officially launched the Love'in Farm brand, introducing 100% fresh milk and yogurt to the Vietnamese market.
2012
Brand Refresh
Natural Goodness powered by Science
IDP (International Dairy Products) Branding
Brand Refresh
New Factory (2010)
IDP inaugurated a second factory in Ba Vi, enhancing production capacity for high-quality UHT milk products.
Farm Investment (2009)
IDP launched Love'in Farm, investing in local dairy farms and supporting 10,000 cows across 2,500 households.
2005
Expansion
IDP transitioned into a joint stock company, aiming to expand production and access broader financial resources.
2004
Foundation
IDP was founded in Hanoi, focusing on processing and trading dairy products, establishing its first factor.
