Gaieté gets new logo and identity X M — N Associates
latest identity

Unboxing the extraordinary femininity

Gaieté gets new logo and identity X M — N Associates

Brand New
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QuickCase (~2 Min)
Curated By Brandcoat
Last updated on
July 3, 2024
Locked Case
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‍Gaieté is a women's clothing brand available online without offline locations, established in 2020. With help from M — N Associates, they built their brand identity and touchpoints, results in beautifully bright images, elegance in all details and uniqueness in the digital and physical brand experiences.

Gaieté logo
Gaieté boxes with model
Gaieté boxes key visual
Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes. Through this way, unboxing relationship becomes performative and memorable.

M-N Associates Gaieté case study

Gaieté brand assets and applications
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Gaieté brand evolution
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Brand Portfolio and Hierarchy
Brand name
Consumer Discretionary
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
August 2020
Main colorS


Creative Director Duy — N | Art Director Anh Nguyễn​​​​​ | Web Designer Anh Nguyễn​​​​​ | Designer Ngân Huỳnh, Đức Ngô, Quân Nguyễn | Illustrator Đức Ngô​​​​​​​​​​​​​​ | Producer Phúc Trần​​​​​​​​​​​​​​ | Project Manager M — Lan | Portfolio Photography Marc Maki | Fashion Shooting Hậu Lê | Stylish& DI | Videography Lam Uy Huynh

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