Unboxing the extraordinary femininity
Gaieté gets new logo and identity X M — N Associates
QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
July 3, 2024
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Gaieté is a women's clothing brand available online without offline locations, established in 2020. With help from M — N Associates, they built their brand identity and touchpoints, results in beautifully bright images, elegance in all details and uniqueness in the digital and physical brand experiences.
![](https://cdn.prod.website-files.com/5fb85f26f126ce08d792d2d9/612840832e4cd21885eda7c4_5b3dea116856059.606d4a2de0c43.jpg)
![Gaieté boxes with model](https://cdn.prod.website-files.com/5fb85f26f126ce08d792d2d9/61284271969db02b70eb7a01_GAIETE_Multi-Box_Model.jpg)
Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes. Through this way, unboxing relationship becomes performative and memorable.
M-N Associates Gaieté case study