Gaieté gets new logo and identity X M — N Associates

‍Gaieté is a women's clothing brand available online without offline locations, established in 2020. With help from M — N Associates, they built their brand identity and touchpoints, results in beautifully bright images, elegance in all details and uniqueness in the digital and physical brand experiences.

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Gaieté dedicates itself to the maximal-floral details, high quality produced garments and meticulous stitching work to comfort natural lovers. Focusing mainly on e-commerce experiences to provide special caring, we took delivery package into account and developed into a wonderful mystery box with fine material details while market is crowded with brown carton boxes and tapes. Through this way, unboxing relationship becomes performative and memorable.

M-N Associates Gaieté case study

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Credits

Creative Director Duy — N | Art Director Anh Nguyễn​​​​​ | Web Designer Anh Nguyễn​​​​​ | Designer Ngân Huỳnh, Đức Ngô, Quân Nguyễn | Illustrator Đức Ngô​​​​​​​​​​​​​​ | Producer Phúc Trần​​​​​​​​​​​​​​ | Project Manager M — Lan | Portfolio Photography Marc Maki | Fashion Shooting Hậu Lê | Stylish& DI Maki.vn | Videography Lam Uy Huynh

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