Viettel new logotype and identity X JW Thomson
Viettel
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Viettel new logotype and identity X JW Thomson

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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
July 3, 2024
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Viettel logo evolution
Viettel logo evolution
The reason for the rebranding of the Viettel brand is a major change in Viettel’s development strategy. This led to a change in the logo and slogan, as well as an addition to the core values of the brand, said Le Dang Dung, acting Chairman and General Director of Viettel Group.Viettel’s new logo with the main red colour aims to evoke youthfulness, desire, passion and dynamism.The new slogan "Your way” helps Viettel convey a message that encourages each person to be more creative and express themselves, together creating better value for life.

Vietnam plus article

The Viettel headquarter building in Hanoi
The Viettel headquarter building in Hanoi
Viettel brand assets and applications
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Viettel brand evolution
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Viettel's visual identity and design awards
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Brand name
Viettel
Sector
Communication
Founded year
1989
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
January 2021
Main colorS
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