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Viettel new logotype and identity designed with help from JW Thomson
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Viettel new logotype and identity designed with help from JW Thomson

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Posted on
Sep 13, 2021
Viettel logo evolution
Viettel logo evolution
The reason for the rebranding of the Viettel brand is a major change in Viettel’s development strategy. This led to a change in the logo and slogan, as well as an addition to the core values of the brand, said Le Dang Dung, acting Chairman and General Director of Viettel Group.Viettel’s new logo with the main red colour aims to evoke youthfulness, desire, passion and dynamism.The new slogan "Your way” helps Viettel convey a message that encourages each person to be more creative and express themselves, together creating better value for life.

Vietnam plus article
The Viettel headquarter building in Hanoi
The Viettel headquarter building in Hanoi

Viettel

identity in action

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Brand name
Viettel
Sector
Telecom
-
Comunication
Founded year
1989
Origin country
Vietnam
Project context
Rebranding
Release date
January 2021
Logo Colors
Design by
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