A scent of tasty smoke!
Ambrosia Café Bistro gets new logo and identity by Xolve
Ambrosia Café Bistro is a fusion café, and bistro in the heart of Saigon was established in 2020. Xolve was approached to create this brand from the ground up as a full scope project, to create a cohesive design concept that sets Ambrosia apart from every other café in Ho Chi Minh City.
"The solution began with the naming strategy. ‘Ambrosia’ has its origins in Greek mythology, where the term is used to describe the food and drink of the gods. Our team wanted to communicate that Ambrosia is not just a meal, but rather a full experience defined by a tasty menu, attentive service, and complementary design. Canary yellow is paired with orange and deep-sea green for a captivating analogous color scheme. The bright yellow and orange tones convey warmth and vibrance, which starkly contrast against the green. The three colors together connote life, energy, and creativity, creating a positive and welcoming aura for the café."
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