The turquoise arrived to streets
BAEMIN food delivery app arrived in Vietnam with help from Rice Studios
Foreigner
Localized
No items found.
No items found.
No items found.
QuickCase (~2 Min)
|
Curated by Brandcoat
Last updated on
June 26, 2024
Locked Case
The full case study is currently unavailable for public access.
Explore more case studies at our Brands Directory.
The full case study is currently unavailable for public access.
Explore more case studies at our Brands Directory.
Subscribe to our mailing list to stay informed with the latest updates.
When Beamin, Korea’s boldest food delivery brand, approached us to adapt their brand identity for Vietnam, It meant designing kits for thousands of riders. The challenge was to make them boldly stand out in the bustling streets of Ho Chi Minh City. Rice developed a highly desirable bomber jacket, in the brand’s signature mint green. Rice production team controlled each stage of the production process—ensuring excellence and consistency across jackets, shirts, helmets, bags, lunch boxes, and a plethora of merchandise items.
The Identity hinges on strong Vietnamese headlines. Rice developed the custom typeface, BM Daniel, to boldly carry Baemin’s unique tone of voice across everything, from the delivery app, to billboards, ads, and other brand assets.
BAEMIN Vietnam case study
