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BAEMIN food delivery app arrived in Vietnam with help from Rice Creative
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The turquoise arrived to streets

BAEMIN food delivery app arrived in Vietnam with help from Rice Creative

Foreigner
Localized
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Posted on
Apr 16, 2022

BAEMIN logo closer look
BAEMIN logo closer look
BAEMIN delivery boy and the Fat Cat mascots
BAEMIN delivery boy and the Fat Cat mascots
When Beamin, Korea’s boldest food delivery brand, approached us to adapt their brand identity for Vietnam, It meant designing kits for thousands of riders. The challenge was to make them boldly stand out in the bustling streets of Ho Chi Minh City. Rice developed a highly desirable bomber jacket, in the brand’s signature mint green. Rice production team controlled each stage of the production process—ensuring excellence and consistency across jackets, shirts, helmets, bags, lunch boxes, and a plethora of merchandise items.

BAEMIN Vietnam case study
Production of BAEMIN drivers uniform
The production of BAEMIN drivers uniform

The Identity hinges on strong Vietnamese headlines. Rice developed the custom typeface, BM Daniel, to boldly carry Baemin’s unique tone of voice across everything, from the delivery app, to billboards, ads, and other brand assets.

BAEMIN Vietnam case study


BM Daniel Typeface - BAEMIN's custom font
BM Daniel Typeface - BAEMIN's custom font

BAEMIN Vietnam

identity in action

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Brand name
BAEMIN Vietnam
Sector
On-demand Services
-
Transport & Logistics
Founded year
2019
Origin country
Korea
Project context
Localization
Release date
May 2019
Logo Colors
Design by
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Related links

BAEMIN Vietnam Case study Behance Facebook BrandsVietnam Vietcetera Saigoneer

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