VPbank latest logo and identity X Pencil Group
VPbank
latest identity
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For a Prosperous Vietnam

VPbank latest logo and identity X Pencil Group

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Casefile (~4 Min)
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Curated By Brandcoat
Last updated on
May 26, 2024

It was founded in 1993 and has since grown to become one of Vietnam's three largest banks. The bank's goal is to use technology to become the most customer-centric in the sector. The latest brand identity and strategy for VPBank were unveiled in April 2022, after a multi-year repositioning effort by Pencil Group that began in 2020 and continued through epidemic seasons.

The VPBank logo, along with several new product lines.

For the second time in the company's almost 30-year evolution, VPBank is rebranding itself with the slogan "For a prosperous Vietnam." To represent the brand differentiation strategy of sub-brands and product brands, Pencil Group used the findings from Phase 1 as a criterion for developing the core identity elements, which included clarifying the brand's mission and creating a memorable image.

The evolution of the VPbank logo over time
The evolution of the VPBank logo over time

Along with the new brand statement, besides the two traditional red-green colors with the signature prosperity flower, VPBank's logo has been refined according to the golden ratio and changed to a new font with a more modern style. The harmony between rounded corners and square lines and a brighter, more vibrant blue color symbolizes the connection between people and technology of VPBank.

VPBank repositione article

Improvement of the VPBank logo using the golden ratio
Improvement of the VPBank logo using the golden ratio

The VPBank's new signage feature a prominent green gradient
The VPBank's new signage feature a prominent green gradient.
VPbank brand assets and applications
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VPbank brand evolution
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Brand Portfolio and Hierarchy
VPbank's visual identity and design awards
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Brand name
VPbank
Sector
Bank
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Financial Services
Founded year
1993
Vietnam Market Entry
Origin country
Vietnam
Project context
Brand Refresh
Release date
April 2022
Signature color

Related links

VPbank Brands Vietnam

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