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PHỞ24 new logo and identity
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Modern layout, classic Phở

PHỞ24 new logo and identity

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Posted on
Aug 28, 2022

PHỞ24 was founded in June 2003 and is established in Ho Chi Minh City, Vietnam. PHO24 hopes to share a family's secret pho recipe with the people of Vietnam and, one day, the world. The recipe calls for 24 unique components.

Through providing sanitary, up-to-date, and inviting settings in which to enjoy Vietnam's national meal.

Pho24 logos set
PHỞ24 logos set

The next generation of the PHỞ24 restaurants, deftly merges contemporary design with the classic way of serving the dish. Customers visit the restaurant not just to eat the pho, but to experience the meal in every way.

PHỞ24's updated front, with classic-style windows

PHỞ24

identity in action

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Brand name
PHỞ24
Sector
Fast Casual
-
Restaurants
Founded year
2003
Origin country
Vietnam
Project context
Rebranding
Release date
July 2016
Logo Colors
Design by
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