PHỞ24 new logo and identity
PHỞ24
latest identity
Identity
assetS
assetS
History
Hierarchy
Awards

Modern layout, classic Phở

PHỞ24 new logo and identity

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After
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Last updated on
July 25, 2023

PHỞ24 was founded in June 2003 and is established in Ho Chi Minh City, Vietnam. PHO24 hopes to share a family's secret pho recipe with the people of Vietnam and, one day, the world. The recipe calls for 24 unique components. Through providing sanitary, up-to-date, and inviting settings in which to enjoy Vietnam's national meal.

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Pho24 logos set
PHỞ24 logos set

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The next generation of the PHỞ24 restaurants, deftly merges contemporary design with the classic way of serving the dish. Customers visit the restaurant not just to eat the pho, but to experience the meal in every way.

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PHỞ24's updated front, with classic-style windows
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PHỞ24 brand assets and applications
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PHỞ24 brand evolution
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Brand Portfolio and Hierarchy
PHỞ24's visual identity and design awards
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Brand name
PHỞ24
Sector
Casual Dining
-
Restaurants
Founded year
2003
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
July 2016
Signature color

Related links

PHỞ24

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[@BrandCoat]

Post Contributors:  Mo Abuelella, Trần Văn Đức, Làu Cún Sáng

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