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Giao Hàng Tiết Kiệm new logo and identity designed by M — N Associates with help from Dentsu Redder
Jul 19, 2022
Inspired from new strategy “Beyond Fast Delivery” (Hơn cả nhanh) by Dentsu Redder, we (M — N Associates) developed a complete new branding system taking local retailer and shipper as the center. The brand concept features a closeup to “nhà Kiệm” shipper’s confident smile, represent for their fast delivery and service, while keeping the same sketchy minimal visualised mascot style. All letters was crafted with stencil details inspired from Vietnam traffic infrastructure, the core foundation associates to the brand.
M — N Associates post