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Giao Hàng Tiết Kiệm new logo and identity X M — N Associates
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Giao Hàng Tiết Kiệm new logo and identity X M — N Associates

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Last updated on
June 11, 2023
Giaohangtietkiem logo evolution

Inspired from new strategy “Beyond Fast Delivery” (Hơn cả nhanh) by Dentsu Redder, we (M — N Associates) developed a complete new branding system taking local retailer and shipper as the center. The brand concept features a closeup to “nhà Kiệm” shipper’s confident smile, represent for their fast delivery and service, while keeping the same sketchy minimal visualised mascot style. All letters was crafted with stencil details inspired from Vietnam traffic infrastructure, the core foundation associates to the brand.

M — N Associates post

Branding for GHTK shown on delivery vehicle
Branding for GHTK shown on delivery vehicle

Brand Portfolio and Hierarchy
Giao Hàng Tiết Kiệm's visual identity and design awards
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Brand name
Giao Hàng Tiết Kiệm
Sector
Delivery service
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Transportation
Founded year
Vietnam Market Entry
2013
Origin country
Vietnam
Project context
Rebranding
Release date
July 2022
Signature color
Giao Hàng Tiết Kiệm
latest visual identity

AWARDS

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Related links

Giaohangtietkiem M — N Associates Facebook Dentsu Redder Facebook

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