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Bosgaurus Coffee Roasters gets new wordmark and packaging
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Minimalism is privilege

Bosgaurus Coffee Roasters gets new wordmark and packaging

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Posted on
Dec 28, 2020

About

Bosgaurus Coffee Roasters specialty coffee, established in 2016 with a mission to promote and serve the best Vietnamese arabica coffee. In 2019, Bosgaurus introduced a new wordmark and identity in some brand touchpoints, then in 2020, they launched "Arabica In Bottle"; a newly brewed coffee product line with packaging design based on the new identity. Product photography was done with help from Minism concept photography.

All Bosgaurus logo lockups
Bosgaurus Coffee Roasters new logo lockups
Bosgaurus Coffee Roasters coffee drink key visual
Bosgaurus Coffee Roasters drinks photography - source
The founders of a new Saigon coffee shop chose this name to reflect their hopes of preserving and promoting another Vietnamese native - Arabica coffee beans. Through transparently-sourced and expertly made drinks, Bosgaurus is nurturing Vietnamese coffee culture while simultaneously establishing new flavor standards.

saigoneer.com article
Minimalist coffee shop interior
Bosgaurus Coffee Roasters minimalist interior

Bosgaurus Coffee Roasters

identity in action

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Brand name
Bosgaurus Coffee Roasters
Sector
Speciality Coffee
-
Café and Drinks
Founded year
2016
Origin country
Vietnam
Project context
Rebranding
Release date
October 2019
Logo Colors
Design by
N/A
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Related Links

Bosgaurus instagram BOS. Minism concept on Behance BOS. Minism concept 2 on Behance BOS. Renovation on Behance

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Post Contributors: Yến Lương, Mo Abuelella
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