Minimalism is privilege
Bosgaurus Coffee Roasters gets new wordmark and packaging
Bosgaurus Coffee Roasters specialty coffee, established in 2016 with a mission to promote and serve the best Vietnamese arabica coffee. In 2019, Bosgaurus introduced a new wordmark and identity in some brand touchpoints, then in 2020, they launched "Arabica In Bottle"; a newly brewed coffee product line with packaging design based on the new identity. Product photography was done with help from Minism concept photography.
The founders of a new Saigon coffee shop chose this name to reflect their hopes of preserving and promoting another Vietnamese native - Arabica coffee beans. Through transparently-sourced and expertly made drinks, Bosgaurus is nurturing Vietnamese coffee culture while simultaneously establishing new flavor standards.