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Vietnam Airlines new logo and identity X Kubo
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The glorious golden lotus refreshed

Vietnam Airlines new logo and identity X Kubo

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Last updated on
May 17, 2023

About

Vietnam Airlines founded in 1956 (as Vietnam Civil Aviation), established as a state-owned enterprise in 1989. Today Vietnam Airlines is one of the leading airlines in Vietnam. In 2002, they introduced the “Golden Lotus” logo as part of a major repositioning strategy. Later in 2015 Vietnam Airlines updated and relaunched the Golden Lotus brand with significant improvements to its infrastructure, operations and fleet.

Vietnam Airline logo close-up with teal background
Vietnam Airline logo closer look
Artwork for the "Lotus" and Vietnam Airline flight attendants
Artwork for the "Lotus" and Vietnam Airline flight attendants

HISTORY

vietnam airlines logo history and evolution
vietnam airlines logo evolution

UPDATED LOTUS CORPORATE SIGNATURE: 2015
Screen capture from Vietnam Airlines 2017 style guide

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Vietnam Airlines
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Vietnam Airlines

identity in action

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Brand name
Vietnam Airlines
Sector
Airlines
-
Aviation
Founded year
1956
Origin country
Vietnam
Project context
Brand Refresh
Release date
February 2015
brand primary colors
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Vietnam Airlines

's visual identity

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Great
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GOOD
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back to voting

Thank You for Voting!

Great
11
GOOD
4
BAd
1
back to voting

Thank you for voting!

Great
11
GOOD
4
BAd
1

Related links

Golden Lotus Style Guide - 2017 The design air article (English)

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Post Contributors: Yến Lương, Mo Abuelella
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Have an extra tip, more information, or new updates about
Vietnam Airlines
identity?