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Transformation in the context of the new
HABECO new logo and identity were designed in-house with help from Dentsu Vietnam
HABECO with help from Dentsu Vietnam established a new brand identity in 2019 with a distinct positioning, clear image, logical and emotional benefits in order to advance to the next stage of development. This positioning will serve as a guideline for all HABECO internal and external activities, such as product line creation and marketing communication campaigns, as well as HABECO and other units' rebranding. member.
The new design, which features golden Houblon flowers grouped in a star form, represents the essence that HABECO has diligently explored in order to produce exceptional batches of beer. overpowering beer enthusiasts' taste buds. The main green hue of the logo represents the colour of fresh Houblon flower buds, as well as the colour of nature, freshness and development, and ever-evolving strength.