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VPBank with Be Group launches Cake sub-brand, designed by Rice Creative
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Expect the unexpected

VPBank with Be Group launches Cake sub-brand, designed by Rice Creative

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Sub-brand
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Posted on
Aug 20, 2021

Cake is a digital bank and considers as a product under VPBank and Be Group. Cake provides all services like a traditional bank, even easier and faster. You can open a bank account in just 2 mins anywhere using the phone app. With help from Rice Creative, Cake gets an unexpected visual identity in a good way for good reasons. Usually, financial services are focus on an older target audience. In our case, this is not the case! We got more vibrant colours, friendly and creative characteristics that attract a younger audience, which is the main goal of brand communications.

Cake logo
Cake by VPBank logo

Cake app's ui look and feel
Banking is easier with Cake. The Cake brand leverages the bank's simplified experience and no-nonsense services in a manner that's equally stripped-down, engaging and easy to understand.The bold, unexpected application of color and typography were chosen to portray Cake's cold-shoulder towards the tired aesthetic and procedures offered by the traditional financial services. Cake is on a mission to reinvent the banking experience for the cultures and lifestyles of today.

Cake on behance

Speaker from Cake launch conference

Cake by VPBank

identity in action

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Brand name
Cake by VPBank
Sector
Digital Banking
-
Financial Services
Founded year
2021
Origin country
Vietnam
Project context
Sub-branding
Release date
January 2021
Logo Colors
Design by
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Cake by VPBank

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Great
7
GOOD
4
BAd
1

Related links

Cake on behance Cake website VPBank Press Release Be on brandcoat

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Post Contributors: Mo Abuelella

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Cake by VPBank
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