Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand, designed in-house
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Apple's rainbow in the zone

Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand, designed in-house

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Curated By Brandcoat
Last updated on
May 17, 2024

In 2021, Apple and The Gioi Di Dong (Mobile World) collaborated to create TopZone, a chain of mono-retail stores. The Gioi Di Dong will be able to enter the iFan market further with this launch as a stepping stone. With over 90 stores already operational in 35 provinces and cities, TopZone is bringing an Apple-like shopping experience to consumers all across the country.

Signage with the TopZone logo
Signage with the TopZone logo

The Gioi Di Dong is a chain in Vietnam that sells consumer electronics and mobile phones; it has more than 2,700 outlets and a 30% share of the Apple product market in the country. They forecast a 10% growth in The Gioi Di Dong's market share for Apple products once they've stabilized the operations of their TopZone sub-brand.

TopZone premium Apple reseller store grand opening
TopZone premium Apple reseller store grand opening

This is just the beginning of what will help The Gioi Di Dong go deeper into the iFan market. According to the corporation, this market has a lot of potential because there are a lot of high-end customers, high affordability, and consumers are always updating their technology. When it comes to displays, the whole store must be designed by Apple, and all of the furniture must be brought in from abroad.

TopZone premium reseller shopping space - Following Apple standards

We questioned why a premium and high-end brand would go with a colorful logo and color scheme. TopZone's color scheme may have been influenced by Apple's rainbow logo, as we observed without confirmation.

Is Apple's rainbow logo an influence on TopZone's color scheme?

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TopZone's visual identity and design awards
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Brand name
TopZone By MWG
Sector
Electronics
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Retail
Founded year
2021
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
October 2021
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