Apple's rainbow in the zone
Thế Giới Di Động (Mobile World) introduced the TopZone sub-brand, designed in-house
In 2021, Apple and The Gioi Di Dong (Mobile World) collaborated to create TopZone, a chain of mono-retail stores. The Gioi Di Dong will be able to enter the iFan market further with this launch as a stepping stone. With over 90 stores already operational in 35 provinces and cities, TopZone is bringing an Apple-like shopping experience to consumers all across the country.
The Gioi Di Dong is a chain in Vietnam that sells consumer electronics and mobile phones; it has more than 2,700 outlets and a 30% share of the Apple product market in the country. They forecast a 10% growth in The Gioi Di Dong's market share for Apple products once they've stabilized the operations of their TopZone sub-brand.
This is just the beginning of what will help The Gioi Di Dong go deeper into the iFan market. According to the corporation, this market has a lot of potential because there are a lot of high-end customers, high affordability, and consumers are always updating their technology. When it comes to displays, the whole store must be designed by Apple, and all of the furniture must be brought in from abroad.
We questioned why a premium and high-end brand would go with a colorful logo and color scheme. TopZone's color scheme may have been influenced by Apple's rainbow logo, as we observed without confirmation.