The timeless logo always shines!
Impressive rebranding and logo evolution for PNJ made by Cowan
PNJ is the abbreviation of Phu Nhuan Jewelry, founded in 1988, and specializes in manufacturing and trading jewelry made of gold, silver, gemstones, diamonds, and more. In 2008 with help from Cowan group, PNJ officially announced a new logo and identity that fits high international standards.
In 2012 PNJ signed an agreement with Cowan, an international brand and packaging design agency, to rebrand the firm in a way that aligned with its business objectives and aspirations. Accordingly, Cowan worked closely with the firm’s CEO and other key executives to identify the values and attributes of the organization.
Vietnam Investment Review