Welcome to the BrandCoat platform; your suggestions are always welcome. hello@brandcoat.net
Impressive rebranding and logo evolution for PNJ made by Cowan
♥ Save to favorite
♥ Saved to favorite
more info

The timeless logo always shines!

Impressive rebranding and logo evolution for PNJ made by Cowan

Before
After
No items found.
No items found.
No items found.
Posted on
Dec 28, 2020

About

PNJ is the abbreviation of Phu Nhuan Jewelry, founded in 1988, and specializes in manufacturing and trading jewelry made of gold, silver, gemstones, diamonds, and more. In 2008 with help from Cowan group, PNJ officially announced a new logo and identity that fits high international standards.

PNJ Logo and slogan "Trust and Style"
PNJ Logo and slogan "Trust and Style"
PNG logo on luxury packaging for gold jewelry
PNG logo on luxury packaging for gold jewelry


Pages from PNJ Brand Identity manual - March 2008
Pages from PNJ brand Identity manual - March 2008
In 2012 PNJ signed an agreement with Cowan, an international brand and packaging design agency, to rebrand the firm in a way that aligned with its business objectives and aspirations. Accordingly, Cowan worked closely with the firm’s CEO and other key executives to identify the values and attributes of the organization.

Vietnam Investment Review

PNJ

identity in action

No items found.
close
Brand name
PNJ
Sector
Jewelry
-
Fashion
Founded year
1988
Origin country
Vietnam
Project context
Rebranding
Release date
April 2008
Logo Colors
Design by
♥ Save to favorite
♥ Saved to favorite

Rate

PNJ

's visual identity

back to voting

Thank You for Voting!

Great
5
GOOD
3
BAd
1
back to voting

Thank You for Voting!

Great
5
GOOD
3
BAd
1
back to voting

Thank You for Voting!

Great
5
GOOD
3
BAd
1

Related links

About PNJ (English) cafef.vn article (Tiếng Việt)

[@BrandCoat]

Post Contributors: Yến Lương, Mo Abuelella
Become a Contributor
Have an extra tip, more information, or new updates about
PNJ
identity?