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Big C hypermarkets rebranded to be GO market
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Big C to GO!

Big C hypermarkets rebranded to be GO market

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Last updated on
January 31, 2023

Go! Malls, which are owned and operated by Central Group, one of the largest retailers in Asia, are being built in cities around Vietnam to meet the growing demand for modern shopping centers in the country. Go! Malls are well-branded and cheap to build, so their widespread deployment will provide Central Group a competitive edge in the property market and establish the company as a major player in the Vietnamese mass market after taking the place of Big C.

Go hypermarket logo closer look

In addition to the rebranding, Central Retail will also develop new GO! hypermarkets in My Tho, Ben Tre, Tra Vinh, Buon Ma Thuot, and Quang Ngai. The retailer has upgraded its retail space to bring a new and modern retail experience to customers.

Vietnam Investment Review

Big C hypermarkets rebranded to be GO market
Big C hypermarkets rebranded to be GO market

Go! Vietnam hypermarket mall design
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GO! Mall

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Brand name
GO! Mall
Sector
Hypermarket
-
Retail
Founded year
2018
Origin country
Thailand
Project context
Acquisition
Release date
March 2021
brand primary colors
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GO! Mall

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Related links

Go! Vietnam GO! Mall - Central Retail Vietnam Investment Review Red case study

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Post Contributors: Mo Abuelella

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