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Big C to GO!
Big C hypermarkets rebranded to be GO market
Go! Malls, which are owned and operated by Central Group, one of the largest retailers in Asia, are being built in cities around Vietnam to meet the growing demand for modern shopping centers in the country. Go! Malls are well-branded and cheap to build, so their widespread deployment will provide Central Group a competitive edge in the property market and establish the company as a major player in the Vietnamese mass market after taking the place of Big C.
In addition to the rebranding, Central Retail will also develop new GO! hypermarkets in My Tho, Ben Tre, Tra Vinh, Buon Ma Thuot, and Quang Ngai. The retailer has upgraded its retail space to bring a new and modern retail experience to customers.
Vietnam Investment Review
