Welcome to Brandcoat! We work hand in hand to redefine design standards in Vietnam.
Big C hypermarkets rebranded to be GO market
Core Identity
assetS & Applications

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Big C to GO!

Big C hypermarkets rebranded to be GO market

No items found.
No items found.
No items found.
Last updated on
November 23, 2023

Go! Malls, which are owned and operated by Central Group, one of the largest retailers in Asia, are being built in cities around Vietnam to meet the growing demand for modern shopping centers in the country. Go! Malls are well-branded and cheap to build, so their widespread deployment will provide Central Group a competitive edge in the property market and establish the company as a major player in the Vietnamese mass market after taking the place of Big C.

Go hypermarket logo closer look

In addition to the rebranding, Central Retail will also develop new GO! hypermarkets in My Tho, Ben Tre, Tra Vinh, Buon Ma Thuot, and Quang Ngai. The retailer has upgraded its retail space to bring a new and modern retail experience to customers.

Vietnam Investment Review

Big C hypermarkets rebranded to be GO market
Big C hypermarkets rebranded to be GO market

Go! Vietnam hypermarket mall design
Brand name
GO! Mall
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
March 2021
Signature color
GO! Mall
latest visual identity

Related links

Go! Vietnam GO! Mall - Central Retail Vietnam Investment Review Red case study


Post Contributors: Mo Abuelella

Become a contributor
Have an extra tip, more information, or new updates about
GO! Mall