The Star in motion
MB Bank gets new logo and Identity by Prophet and CAAY
Last updated on
December 30, 2022
In line with their ambition, we developed a new brand platform that captured the essence of MB’s transformation to be a modern bank that enriches the future of people and businesses. The new brand is anchored in the promise that customers will get access to banking that is innovative, trustworthy and as convenient as possible. We also created a tagline to sum up the essence of the new brand: Intelligent Banking. Enriching Your Future.
MB Bank case study
In 2019, MB Bank had evolved beyond its previous identity when successfully rebranded. This new identity received a lot of attention and made a great impression on mass public because of its fresh and innovative appearance. Therefore, that was a need of developing key visual for two MB Bank’s corporate client groups: CIB (Corporate and Institutional Banking) and SME (Small & Medium-sized Enterprises) that should match with the new brand identity.
MBBank SME & CIB visual identity
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