MB Bank gets new logo and Identity X Prophet X CAAY
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MB Bank gets new logo and Identity X Prophet X CAAY

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Last updated on
May 17, 2023
MB bank logo
MB bank logo

In line with their ambition, we developed a new brand platform that captured the essence of MB’s transformation to be a modern bank that enriches the future of people and businesses. The new brand is anchored in the promise that customers will get access to banking that is innovative, trustworthy and as convenient as possible. We also created a tagline to sum up the essence of the new brand: Intelligent Banking. Enriching Your Future.

MB Bank case study

MB bank new look
MB bank new look

In 2019, MB Bank had evolved beyond its previous identity when successfully rebranded. This new identity received a lot of attention and made a great impression on mass public because of its fresh and innovative appearance. Therefore, that was a need of developing key visual for two MB Bank’s corporate client groups: CIB (Corporate and Institutional Banking) and SME (Small & Medium-sized Enterprises) that should match with the new brand identity.

MBBank SME & CIB visual identity

MB bank CIB visual identity look
MB bank CIB visual identity look

MB bank SEM visual identity look
MB bank SEM visual identity look
MB Bank brand assets and applications
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MB Bank brand evolution
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Brand Portfolio and Hierarchy
MB Bank's visual identity and design awards
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Brand name
MB Bank
Sector
Bank
-
Financial Services
Founded year
1994
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
November 2019
Signature color

Related links

MB Bank case study SME & CIB visual identity

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Post Contributors: Vũ  Đình Hiệp, Mo Abuelella
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