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MB Bank gets new logo and Identity by Prophet and CAAY
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The Star in motion

MB Bank gets new logo and Identity by Prophet and CAAY

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Posted on
Sep 16, 2021
MB bank logo
MB bank logo

In line with their ambition, we developed a new brand platform that captured the essence of MB’s transformation to be a modern bank that enriches the future of people and businesses. The new brand is anchored in the promise that customers will get access to banking that is innovative, trustworthy and as convenient as possible. We also created a tagline to sum up the essence of the new brand: Intelligent Banking. Enriching Your Future.

MB Bank case study

MB bank new look
MB bank new look

In 2019, MB Bank had evolved beyond its previous identity when successfully rebranded. This new identity received a lot of attention and made a great impression on mass public because of its fresh and innovative appearance. Therefore, that was a need of developing key visual for two MB Bank’s corporate client groups: CIB (Corporate and Institutional Banking) and SME (Small & Medium-sized Enterprises) that should match with the new brand identity.

MBBank SME & CIB visual identity

MB bank CIB visual identity look
MB bank CIB visual identity look

MB bank SEM visual identity look
MB bank SEM visual identity look

MB Bank

identity in action

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Brand name
MB Bank
Sector
Bank
-
Financial Services
Founded year
1994
Origin country
Vietnam
Project context
Rebranding
Release date
November 2019
Logo Colors
Design by
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MB Bank case study SME & CIB visual identity

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Post Contributors: Vũ  Đình Hiệp, Mo Abuelella
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