Shop simple, enjoy more
Genshai Mart new logo and visual identity X Door Creative
Founded in 2011, Genshai Mart has emerged as a distinctive name in the retail and grocery store sector of Ho Chi Minh City. Operating through a network of 10 branches, Genshai has been steadfastly serving the residents of HCMC, delivering a seamless and convenient shopping experience.
Genshai, a name originating from Hindi, means ‘Never treat anyone in a manner that makes them feel small.’ This philosophy forms the cornerstone of Genshai Mart’s brand ethos—warm, friendly, and responsive to the needs and preferences of its target demographic. Embodying its motto "Shop simple, enjoy more," Genshai Mart has strategically placed its stores in HCMC residential areas, optimizing convenience by reducing travel time for its customers.
In a bid to amplify its resonance with the existing customer base and allure new ones in an intensely competitive market, Genshai Mart recognized the need for a transformative approach. They decided on a dramatic rebranding. Collaborating with Door Creative, they sought to craft an identity that was bolder and brighter, helping them distinctly stand out from their competitors.
Adopting the font 'Cooper', a youthful, balanced logo with friendly curves was developed. Moreover, Door Creative conceptualized graphic elements that found their way onto packaging, uniforms, point of sale materials, and store interiors.
However, Genshai Mart's rebranding is more than a mere facelift. Beyond the aesthetic enhancements, it's a strategic recalibration designed to embody Genshai Mart’s mission of offering unparalleled convenience, a diverse product range, and top-notch customer service. It's about emphasizing Genshai's foundational philosophy, augmenting its market footprint, and connecting with potential clients through a rejuvenated brand narrative.
The revitalized branding endeavors to fortify Genshai Mart's reputation as the preferred retail destination in HCMC, accentuating its undeviating allegiance to its mission and values. It assures the residents continue to ‘shop simple, enjoy more,’ and feel esteemed throughout their interaction.
In a dynamically evolving retail environment, Genshai Mart's refreshed brand identity, characterized by its new bolder logo and vibrant graphic elements, stands as a testament to its enduring commitment to curating not just a convenient but also an enriching shopping experience. As the brand steps into this new phase, the impact of this rebranding on Genshai Mart’s market presence and its ability to expand its customer spectrum remains a tale yet to unfold.
Project Credits:
Creative Direction: Nguyên Trần | Brand Design: Nguyên Trần | Graphic Design: Nguyên Trần, Bảo Nguyễn, Ngân Vũ | Project Manager: Tước Phan | Account Manager: Tâm Phạm
