Grow some ears and tails
PetChoy gets new logo and visual Identity designed by M-N Associates
In Saigon, Vietnam, pets may get on PetChoy's tasty meal plans. PetChoy's mission is to help pet owners take better care of their pets by giving them reliable information on pet nutrition and health. PetChoy's new, improved packaging is largely responsible for the company's quick growth after M — N Associates helped them rebrand.
Our approach is a complete transformation for local pet food brands to compete with international ones in visual and content direction, and targeting new customer types like urbanist and GenZ. The new logo is a purely typographic design from TT Trailers with characteristic inktraps inspired by happy wagging tails. Combined with "pet's choice" and "pet's joy", we want to visualize the happy choice of a pet when knowing they're getting PetChoy for mealtime.
PetChoy behance case study, by M — N Associates