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PetChoy gets new logo and visual Identity designed by M-N Associates
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Grow some ears and tails

PetChoy gets new logo and visual Identity designed by M-N Associates

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Posted on
Oct 12, 2021

In Saigon, Vietnam, pets may get on PetChoy's tasty meal plans. PetChoy's mission is to help pet owners take better care of their pets by giving them reliable information on pet nutrition and health. PetChoy's new, improved packaging is largely responsible for the company's quick growth after M — N Associates helped them rebrand.

PetChoy new logo inspiration closer look
PetChoy new logo concept
Our approach is a complete transformation for local pet food brands to compete with international ones in visual and content direction, and targeting new customer types like urbanist and GenZ. The new logo is a purely typographic design from TT Trailers with characteristic inktraps inspired by happy wagging tails. Combined with "pet's choice" and "pet's joy", we want to visualize the happy choice of a pet when knowing they're getting PetChoy for mealtime.

PetChoy behance case study, by M — N Associates

Petchoy packaging colors Inspired by food core ingredients
Petchoy packaging colors Inspired by food core ingredients

The ADC 101, the Dieline Awards 2022, and the Pentawards 2022 all honored PetChoy with awards.
The ADC 101, the Dieline Awards 2022, and the Pentawards 2022 all honored PetChoy with awards.

Petchoy typography applications based on TT Trailers pairing with Fragen Italic


PetChoy

identity in action

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Brand name
PetChoy
Sector
Pet Food
-
Food & Beverage
Founded year
2020
Origin country
Vietnam
Project context
Rebranding
Release date
June 2021
Logo Colors
Design by
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Related links

PetChoy Case study behance case study The dieline Font in use ADC Awards Pentawards 2022

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Post Contributors: Vũ  Đình Hiệp, Mo Abuelella
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