Te Amo Milk tea latest logo and identity
Te Amo
latest identity

Yelling "Milk Tea, Boy!"

Te Amo Milk tea latest logo and identity

Brand New
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QuickCase (~2 Min)
Curated By Brandcoat
Last updated on
July 3, 2024
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Te Amo, a milk tea franchise with a take-away focus that launched in 2019, mainly targets students and young customers with a fresh brand identity and lower prices than other brands. On the other hand, for investors, they provide a simple, optimum, and cost-effective franchising strategy that has greatly aided the brand's explosive growth.

Te Amo milk tea logo

The yelling face mascot is an excellent technique to get attention. In addition, the name is a play on the popular French phrase "I love you." Te Amo's brand identity was created with generation Z in mind, as seen by the simple and successful communication techniques that we can see in the distinctive and hilarious digital doodling in vivid color palettes.

For the cup design, Te Amo milk tea hilarious doodle for flooding Saigon.
Te Amo milk tea funny doodle for floods Saigon used for cup design

As a result of these factors, the relatively new brand Te Amo has attracted a lot of interest and is projected to capture 4.7% of the massive Vietnamese milk tea market by 2022.

Customers of Te Amo are acting in the same way as the yelling mascot.
Customers of Te Amo are acting in the same way as the yelling mascot.

Te Amo brand assets and applications
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Te Amo brand evolution
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Brand Portfolio and Hierarchy
Te Amo's visual identity and design awards
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Brand name
Te Amo
Consumer Discretionary
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
August 2019
Main colorS

Related links

Te Amo milk tea


Post Contributors: Mo Abuelella
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