Yelling "Milk Tea, Boy!"
Te Amo Milk tea latest logo and identity
Te Amo, a milk tea franchise with a take-away focus that launched in 2019, mainly targets students and young customers with a fresh brand identity and lower prices than other brands. On the other hand, for investors, they provide a simple, optimum, and cost-effective franchising strategy that has greatly aided the brand's explosive growth.
The yelling face mascot is an excellent technique to get attention. In addition, the name is a play on the popular French phrase "I love you." Te Amo's brand identity was created with generation Z in mind, as seen by the simple and successful communication techniques that we can see in the distinctive and hilarious digital doodling in vivid color palettes.
As a result of these factors, the relatively new brand Te Amo has attracted a lot of interest and is projected to capture 4.7% of the massive Vietnamese milk tea market by 2022.