TRE new logo and identity X InSpace Creative

TRE is a fine dining restaurant in Saigon that launched in July 2022. TRE received assistance from InSpace Creative in designing its visual identity.

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'tre' in Vietnamese means bamboo, which inspired all of the restaurant's all creations. It represents adaptation, endurance, and longevity. The cuisine is a fusion of Vietnamese foods. It's a well-balanced blend of ethnically diverse cooking talents, excellent ingredients, and traditional Vietnamese characteristics.

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Tre is a Typeface designed based on the geometrical lines and properties of Bamboo, the curved corners of the characters are rounded to show Bamboo's elasticity and flexibility, firm but still supple. This typeface is used as a Display Font, to represent Tre's specially designed content, creating an impressive and consistent for the identity of Tre.

TRE case study on behance

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To establish distinctiveness and consistency with the architectural and interior design aspects at TRE, the illustrations are likewise constructed on geometric lines, dots, and shadows.

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Credits

Creative & Art Director: Sanh Nguyen / Illustration & Typeface Design: Nhi Tuong / Font Production: Nhung Nguyen / Graphic Design & Animation: Duy Trinh, Trung Chau, Zahy / Interior & Photography by TRE | Unios Vietnam | ValorStudio 

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