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2F Beer Garden gets new logo and identity by M — N Associates
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Solid identity reday for expand

2F Beer Garden gets new logo and identity by M — N Associates

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Posted on
Nov 28, 2020

2F | Beer Garden is a restaurant established in 2013, for Saigonese to hangout and enjoy the true Vietnamese traditional draft beer and food. In 2016 with help from M — N Associates, 2F announced a new logo and visual identity, aimed to help the restaurant to be recognized sustainably while expanding on new locations in Saigon.

2F Beer Garden logo Close-up by M — N Associates
2F Beer Garden logo closer look

2F logo on any application with some dishes from the menu -  source

The restaurant is built with the quán concept in mind, hidden in a little big alley in District 1, in the front yard of a historic mansion, with an atmosphere that blends vintage, cosy and friendly vibes. It’s like you can taste Saigon right from your very first sip. After two years, 2F aimed to expand to many new locations in Saigon, creating the need for a stronger identity system to be recognized in a sustainable way.

M-N Associates 2F case study

2F

identity in action

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Brand name
2F
Sector
Beer Garden
-
Restaurants
Founded year
2013
Origin country
Vietnam
Project context
Rebranding
Release date
October 2016
Logo Colors
Design by
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Related Links

Full 2F Case study (English) Designs.vn article (Tiếng Việt) AIGA Gallary Behance Project

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Post Contributors: Yến Lương, Mo Abuelella
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