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Vietnamobile latest logo and visual identity
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The Big-Hearted Network

Vietnamobile latest logo and visual identity

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Last updated on
January 11, 2023

The sole privately held Vietnamese telecommunications provider is Vietnamobile. Hanoi Telecom and Hutchison Asia Telecom Group have formed a business partnership (a subsidiary of CK Hutchison Holdings, which owns the Three telecom brand). Vietnamobile faces off against state-owned rivals Viettel, Vinaphone and MobiFone.

Vietnamobile logo

Vietnamobile, one of the country’s challenger mobile networks, enlisted WHAM to help reposition its brand in 2020, targeting Vietnam’s young-at-heart data lovers. The project called for a simple and memorable idea, and a strong and compelling story that could be told without significant media investment. WHAM’s idea, ‘The Big-Hearted Network’ gave the brand a platform to communicate its generous product and data propositions, executed with a versatile visual hook made for Vietnamobile’s digitally-savvy audience.

WHAM case study


The Big-Hearted Network's main message
The Big-Hearted Network's main message

The Big-Hearted Network - Vietnamobile logo modifications
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Brand name
Vietnamobile
Sector
Telecom
-
Comunication
Founded year
2009
Origin country
Vietnam
Project context
Rebranding
Release date
May 2017
brand primary colors
Design by
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Vietnamobile The Big Hearted Network

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Post Contributors: Mo Abuelella
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