Welcome to Brandcoat! We work hand in hand to redefine design standards in Vietnam.
Ting logo and identity X Rice
Identity
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History
Hierarchy
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Folk art revived!

Ting logo and identity X Rice

Brand New
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Last updated on
August 17, 2023
Ting logo animation
Ting logo animation
When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.

Ting illustration inspired by the folk art drawing style
Ting illustration inspired by the folk art drawing style

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Brand Portfolio and Hierarchy
ting's visual identity and design awards
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Brand name
ting
Sector
E-wallet
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Financial Services
Founded year
Vietnam Market Entry
2020
Origin country
Vietnam
Project context
Branding
Release date
October 2020
Signature color
ting
latest visual identity

AWARDS

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