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Ting logo and identity designed by Rice Creative
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Folk art revived!

Ting logo and identity designed by Rice Creative

Brand New
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Posted on
May 7, 2022
Ting logo animation
Ting logo animation
When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.

Ting Case study

Ting illustration inspired by the folk art drawing style
Ting illustration inspired by the folk art drawing style

ting

identity in action

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Brand name
ting
Sector
e-wallet
-
Financial Services
Founded year
2020
Origin country
Vietnam
Project context
Branding
Release date
October 2020
Logo Colors
Design by
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