Ting logo and identity X Rice
ting
latest identity
Identity
assetS
assetS
History
Hierarchy
Awards

Folk art revived!

Ting logo and identity X Rice

Brand New
No items found.
No items found.
No items found.
QuickCase (~2 Min)
|
Curated By Brandcoat
Last updated on
June 11, 2024
Ting logo animation
Ting logo animation
When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.

Ting illustration inspired by the folk art drawing style
Ting illustration inspired by the folk art drawing style

ting brand assets and applications
No items found.
ting brand evolution
No items found.
Brand Portfolio and Hierarchy
ting's visual identity and design awards
No items found.
Brand name
ting
Sector
E-wallet
-
Financial Services
Founded year
2020
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
October 2020
Signature color

Related links

Ting Case study

Would you like to add or adjust any information about ting brand?
Email Us Now!