Folk art revived!
Ting logo and identity designed by Rice Creative
May 7, 2022
When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.
Ting Case study