Folk art revived!
Ting logo and identity X Rice
Brand New
No items found.
No items found.
No items found.
Locked Case
|
Curated By Brandcoat
Last updated on
July 17, 2024
Locked Case
The full case study is currently unavailable for public access.
Explore more case studies at our Brands Directory.
The full case study is currently unavailable for public access.
Explore more case studies at our Brands Directory.
Subscribe to our mailing list to stay informed with the latest updates.
When creating the Identity, Rice discovered a style of illustrated characters that can be found in certain types of folk art throughout Vietnam. These characters are simply drawn, colorful, very charming, and represent the community spirit of Vietnamese culture. Rice developed a set of illustrated characters based on these folk drawings—updating them to reflect contemporary style. These modern folk characters come to life by personifying our audience and becoming the voice of the brand.
