AnAn Saigon introduced the Nhau Nhau sub-brand X The Lab Saigon
Nhau Nhau
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Memorable nights that we can't remember

AnAn Saigon introduced the Nhau Nhau sub-brand X The Lab Saigon

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Sub-brand
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Curated By Brandcoat
Last updated on
May 23, 2024
Nhau Nhau logo and typography different orientations
Nhau Nhau logo and typography different orientations

Nhau Nhau is a modern take on traditional and casual Vietnamese drinking culture, with a touch of pre-war romanticism (think vinyls, jazz, hotel lounge singers). Inspired by late night memories (or lack there of), we (The Lab Saigon) designed the identity with "drunken" typography that reads in multiple orientations, and blurred motifs for those nights we can't forget, but can't quite remember either.

Nhau Nhau Case study

Nhau Nhau brand assets and applications
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Nhau Nhau brand evolution
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Brand Portfolio and Hierarchy
Nhau Nhau's visual identity and design awards
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Brand name
Nhau Nhau
Sector
Noodle Bar
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Restaurants
Founded year
2018
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
June 2018
Signature color

Related links

Nhau Nhau  Anan Saigon

Credits

Designer: Thao Tran (Clove) |Creative Director: Tuan Le | Photographer: Thuy Truc (Ketchuc) |Account Manager: Phuong Anh Nguyen

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