Memorable nights that we can't remember
AnAn Saigon launches Nhau Nhau sub-brand, designed by the lab Saigon
Main
Sub-brand
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Posted on
Jun 11, 2022
Nhau Nhau is a modern take on traditional and casual Vietnamese drinking culture, with a touch of pre-war romanticism (think vinyls, jazz, hotel lounge singers). Inspired by late night memories (or lack there of), we (The Lab Saigon) designed the identity with "drunken" typography that reads in multiple orientations, and blurred motifs for those nights we can't forget, but can't quite remember either.
Nhau Nhau Case study
Nhau Nhau
identity in action
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