Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio
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Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio

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Sub-brand
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QuickCase (~2 Min)
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Curated by Brandcoat
Last updated on
June 11, 2024

Marcel Gourmet Burger logo
Marcel Gourmet Burger logo

Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.

Marcel Gourmet Burger case study

Visual identity showcase for Marcel Gourmet Burger
Visual identity showcase for Marcel Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger

Restaurant sign for Marcel's Gourmet Burgers, late at night
Restaurant sign for Marcel's Gourmet Burgers, late at night

Marcel brand assets and applications
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Marcel brand evolution
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Brand Portfolio and Hierarchy
Marcel's visual identity and design awards
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Brand name
Marcel Gourmet Burger
Sector
Fast Casual
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Restaurants
Founded year
2017
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2017
Signature color

Related links

Marcel Gourmet Burger Marcel Restaurants Case study

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Post Contributors: Mo Abuelella

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