Welcome to Brandcoat! We work hand in hand to redefine design standards in Vietnam.
Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio
Identity
assetS
assetS
History
Hierarchy
Awards
DISCLAIMER

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio

Parent
Sub-brand
No items found.
No items found.
No items found.
Last updated on
June 11, 2023

Marcel Gourmet Burger logo
Marcel Gourmet Burger logo

Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.

Marcel Gourmet Burger case study

Visual identity showcase for Marcel Gourmet Burger
Visual identity showcase for Marcel Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger

Restaurant sign for Marcel's Gourmet Burgers, late at night
Restaurant sign for Marcel's Gourmet Burgers, late at night

Brand Portfolio and Hierarchy
Marcel Gourmet Burger's visual identity and design awards
No items found.
Brand name
Marcel Gourmet Burger
Sector
Fast Casual
-
Restaurants
Founded year
Vietnam Market Entry
2017
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2017
Signature color
Marcel Gourmet Burger
latest visual identity

AWARDS

No items found.

Related links

Marcel Gourmet Burger Marcel Restaurants Case study

[@BrandCoat]

Post Contributors: Mo Abuelella

Become a contributor
Have an extra tip, more information, or new updates about
Marcel Gourmet Burger
identity?