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Marcel launched Marcel Gourmet Burger designed by Behalf Studio
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Burger made the french way

Marcel launched Marcel Gourmet Burger designed by Behalf Studio

Parent
Sub-brand
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Last updated on
November 22, 2022

Marcel Gourmet Burger logo
Marcel Gourmet Burger logo

Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.

Marcel Gourmet Burger case study

Visual identity showcase for Marcel Gourmet Burger
Visual identity showcase for Marcel Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger
What it's like to sit at a table at Marcel's Gourmet Burger

Restaurant sign for Marcel's Gourmet Burgers, late at night
Restaurant sign for Marcel's Gourmet Burgers, late at night

Marcel Gourmet Burger

identity in action

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Brand name
Marcel Gourmet Burger
Sector
Fast Casual
-
Restaurants
Founded year
2017
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2017
Logo Colors
Design by
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Marcel Gourmet Burger Marcel Restaurants Case study

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