Burger made the french way
Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio
Last updated on
June 11, 2023
Marcel strives as the first French gourmet burger restaurant in Vietnam. Proud of its origin and key differentiation in Marcel's competition with regular American burger joints, the design solution traces its inspirations back to Parisian deli stores, and French writer Marcel Proust. The brand’s packaging features a unique design solution that can transform to fit the customers' specific orders.
Marcel Gourmet Burger case study