A new crown for the king of Tet
Mondelez Kinh Đô new logo and identity
Originating in Vietnam in 1993, Kinh Do was acquired by Mondelz International in 2015. With the help of well-known international and domestic brands like Cosy Biscuits, Kinh Do Mooncakes, Solite Cakes, Slide Potato Chips, AFC Crackers, OREO Cookies, RITZ Crackers, LU Biscuits, Toblerone Chocolate, Cadbury Dairy Milk Chocolate, Tang Powdered Beverage, Halls Candy, Trident Gum, and dozens more, Kinh Do aspires to be the future leader of the snack industry. The Kinh Do logo was updated in 2021 to have a more 3D symbol with the name written outside while retaining the same colors and overall feel and style of the brand.
Kinh Do's branding has been changed to reflect its position as a leader in the Vietnamese food industry, while the crown symbol remains. The new Kinh Do crown is more trendy, modern, and youthful, with finer, more prominent details. There are still five circles above the crown, reflecting Kinh Do's five core values: PRIDE, PASSION, QUALITY, CONNECTION , YOUTHFULNESS. The color red, in particular, is still frequently used, reflecting energy and passion, a love of baking, and a commitment to sustaining consumers' trust in Kinh Do's products and services.