Mondelez Kinh Do new logo and identity
Mondelez Kinh Do
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Identity
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Hierarchy
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A New Crown for a King

Mondelez Kinh Do new logo and identity

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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
June 11, 2024

Originating in Vietnam in 1993, Kinh Do was acquired by Mondelz International in 2015. With the help of well-known international and domestic brands like Cosy Biscuits, Kinh Do Mooncakes, Solite Cakes, Slide Potato Chips, AFC Crackers, OREO Cookies, RITZ Crackers, LU Biscuits, Toblerone Chocolate, Cadbury Dairy Milk Chocolate, Tang Powdered Beverage, Halls Candy, Trident Gum, and dozens more, Kinh Do aspires to be the future leader of the snack industry. The Kinh Do logo was updated in 2021 to have a more 3D symbol with the name written outside while retaining the same colors and overall feel and style of the brand.

Mondelez Kinh Đô logo
Mondelez Kinh Đô logo

Kinh Do's branding has been changed to reflect its position as a leader in the Vietnamese food industry, while the crown symbol remains. The new Kinh Do crown is more trendy, modern, and youthful, with finer, more prominent details. There are still five circles above the crown, reflecting Kinh Do's five core values: PRIDE, PASSION, QUALITY, CONNECTION , YOUTHFULNESS. The color red, in particular, is still frequently used, reflecting energy and passion, a love of baking, and a commitment to sustaining consumers' trust in Kinh Do's products and services.

Kinh Do's key visual for the Tet festival

Mondelez Kinh Do brand evolution
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Brand Portfolio and Hierarchy
Brand name
Mondelez Kinh Do
Sector
Confectionery
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Food and Beverage
Founded year
1993
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
July 2021
Signature color
N/A

Related links

Mondelez Kinh Đô

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