TPBank latest logo and visual identity X ThiCao
TPBank
latest identity
Identity
assetS
assetS
History
Hierarchy
Awards

No.1 digital bank in vietnam

TPBank latest logo and visual identity X ThiCao

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Curated by Brandcoat
Last updated on
May 25, 2024

As a new and relatively small bank, TP Bank (previously Tien Phong Bank) is struggling to compete in the face of intense competition in the Banking & Finance industry, which has attracted significant institutional investment. ThiCao adopts a differentiation strategy aimed at not only revolutionizing the finance - banking servise but also establishing itself as a model of sophistication in the banking sector. Unique and emotionally engaging for both buyers and spectators.

TPBank brand assets and applications
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TPBank brand evolution
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Brand Portfolio and Hierarchy
TPBank's visual identity and design awards
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Brand name
TPBank
Sector
Bank
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Financial Services
Founded year
2008
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
December 2013
Signature color

Related links

TPBank Case Study

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