No.1 digital bank in vietnam
TPBank latest logo and visual identity X ThiCao
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Locked Case
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Curated by Brandcoat
Last updated on
July 3, 2024
Case Study Locked
This case study is currently not available for public access. You can explore other case studies in our Brands Directory.
This case study is currently not available for public access. You can explore other case studies in our Brands Directory.
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As a new and relatively small bank, TP Bank (previously Tien Phong Bank) is struggling to compete in the face of intense competition in the Banking & Finance industry, which has attracted significant institutional investment. ThiCao adopts a differentiation strategy aimed at not only revolutionizing the finance - banking servise but also establishing itself as a model of sophistication in the banking sector. Unique and emotionally engaging for both buyers and spectators.
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