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TPBank latest logo and visual identity X ThiCao
Core Identity
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No.1 digital bank in vietnam

TPBank latest logo and visual identity X ThiCao

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Last updated on
March 7, 2023

As a new and relatively small bank, TP Bank (previously Tien Phong Bank) is struggling to compete in the face of intense competition in the Banking & Finance industry, which has attracted significant institutional investment. ThiCao adopts a differentiation strategy aimed at not only revolutionizing the finance - banking servise but also establishing itself as a model of sophistication in the banking sector. Unique and emotionally engaging for both buyers and spectators.

Brand name
TPBank
Sector
Bank
-
Financial Services
Founded year
Vietnam Market Entry
2008
Origin country
Vietnam
Project context
Rebranding
Release date
December 2013
Signature color
TPBank
latest visual identity

Related links

TPBank Case Study

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Post Contributors: Mo Abuelella
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