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Hangry Kitchen introduced the Len Com sub-brand X InSpace

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Rice time! Let's take a break

Hangry Kitchen introduced the Len Com sub-brand X InSpace

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Last updated on
June 11, 2023

Len Com is part of the Hangry Cloud Kitchen family, which has "kitchen" equipped to the same high standards as a four-star restaurant. With 9 unique tastes, Len Com provides excellent office meals to your desk, showcasing a wide range of Asian culinary traditions while remaining close to and acquainted with the normal street food approach. InSpace creative team lends a hand with logo dasign, label creation and further branded applications.

Lên Cơm logo
Lên Cơm logo

Design Concept: LenCom (Rice Up) logo is designed through inspiration from the image of the call, the call to eat at the restaurant in the daily culinary culture. The visual identity throughout is reflected in bold Asian tones and cuisine, with familiar sayings conveyed into the identity design language.​​​​​​​

Len Com case study on Behance

Lên Cơm logo fundamental idea

Lên Cơm packing and eating experience


Creative Director: Sanh Nguyen / Art Director: Nhi Tuong / Creative Designer: Trung Chau, Zahy / Animation: Zahy / Photographer: Vu Tran / Studio: 1990 Concept

Brand Portfolio and Hierarchy
Lên Cơm's visual identity and design awards
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Brand name
Lên Cơm
Cloud Kitchen
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
May 2022
Signature color
Lên Cơm
latest visual identity


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Related links

Len Com @Hangry Kitchen InSpace Behance


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