Hangry Kitchen introduced the Len Com sub-brand X InSpace
Lên Cơm
latest identity

Rice time! Let's take a break

Hangry Kitchen introduced the Len Com sub-brand X InSpace

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QuickCase (~2 Min)
Curated By Brandcoat
Last updated on
May 25, 2024

Len Com is part of the Hangry Cloud Kitchen family, which has "kitchen" equipped to the same high standards as a four-star restaurant. With 9 unique tastes, Len Com provides excellent office meals to your desk, showcasing a wide range of Asian culinary traditions while remaining close to and acquainted with the normal street food approach. InSpace creative team lends a hand with logo dasign, label creation and further branded applications.

Lên Cơm logo
Lên Cơm logo

Design Concept: LenCom (Rice Up) logo is designed through inspiration from the image of the call, the call to eat at the restaurant in the daily culinary culture. The visual identity throughout is reflected in bold Asian tones and cuisine, with familiar sayings conveyed into the identity design language.​​​​​​​

Len Com case study on Behance

Lên Cơm logo fundamental idea

Lên Cơm packing and eating experience
Lên Cơm brand assets and applications
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Lên Cơm brand evolution
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Brand Portfolio and Hierarchy
Lên Cơm's visual identity and design awards
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Brand name
Lên Cơm
Cloud Kitchen
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
May 2022
Signature color


Creative Director: Sanh Nguyen / Art Director: Nhi Tuong / Creative Designer: Trung Chau, Zahy / Animation: Zahy / Photographer: Vu Tran / Studio: 1990 Concept

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