Rice time! Let's take a break
Hangry Kitchen launched Len Com sub-brand designed by InSpace creative
Len Com is part of the Hangry Kitchen family of businesses, which has a cloud-based "kitchen" equipped to the same high standards as a four-star restaurant. With 9 unique tastes, Len Com provides excellent office meals to your desk, showcasing a wide range of Asian culinary traditions while remaining close to and acquainted with the normal street food approach. InSpace's creative team lends a hand with logo, label creation and further branded application.
Design Concept: LenCom (Rice Up) logo is designed through inspiration from the image of the call, the call to eat at the restaurant in the daily culinary culture. The visual identity throughout is reflected in bold Asian tones and cuisine, with familiar sayings conveyed into the identity design language.
Len Com case study on Behance
Creative Director: Sanh Nguyen / Art Director: Nhi Tuong / Creative Designer: Trung Chau, Zahy / Animation: Zahy / Photographer: Vu Tran / Studio: 1990 Concept