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Hangry Kitchen introduced the Len Com sub-brand X InSpace
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Rice time! Let's take a break

Hangry Kitchen introduced the Len Com sub-brand X InSpace

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Sub-brand
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Last updated on
June 11, 2023

Len Com is part of the Hangry Cloud Kitchen family, which has "kitchen" equipped to the same high standards as a four-star restaurant. With 9 unique tastes, Len Com provides excellent office meals to your desk, showcasing a wide range of Asian culinary traditions while remaining close to and acquainted with the normal street food approach. InSpace creative team lends a hand with logo dasign, label creation and further branded applications.

Lên Cơm logo
Lên Cơm logo

Design Concept: LenCom (Rice Up) logo is designed through inspiration from the image of the call, the call to eat at the restaurant in the daily culinary culture. The visual identity throughout is reflected in bold Asian tones and cuisine, with familiar sayings conveyed into the identity design language.​​​​​​​

Len Com case study on Behance

Lên Cơm logo fundamental idea

Lên Cơm packing and eating experience

Credits

Creative Director: Sanh Nguyen / Art Director: Nhi Tuong / Creative Designer: Trung Chau, Zahy / Animation: Zahy / Photographer: Vu Tran / Studio: 1990 Concept

Brand Portfolio and Hierarchy
Lên Cơm's visual identity and design awards
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Brand name
Lên Cơm
Sector
Cloud Kitchen
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Restaurants
Founded year
Vietnam Market Entry
2022
Origin country
Vietnam
Project context
Sub-branding
Release date
May 2022
Signature color
Lên Cơm
latest visual identity

AWARDS

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Related links

Len Com @Hangry Kitchen InSpace Behance

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