KiotViet Finance new logo and visual identity X Bratus
KiotViet Finance
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Maximum Efficiency, Minimum Effort

KiotViet Finance new logo and visual identity X Bratus

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Last updated on
May 25, 2024

KiotViet Finance marks a strategic evolution within KiotViet's broader ecosystem, serving as a testament to the company's dynamic rebranding efforts. This sub-brand, emerging from the unification of KiotPay and KiotFinance, encapsulates the essence of streamlined financial services, tailored specifically for the burgeoning needs of small, medium, and micro enterprises.

KiotViet Finance new logo and visual identity X Bratus

The integration of these services under the KiotViet Finance umbrella reflects a thoughtful approach to brand architecture. This move not only simplifies the user experience but also strengthens the cohesive identity of KiotViet's offerings. By merging payment processing and loan services, KiotViet addresses the comprehensive financial needs of businesses with a singular, unified solution.

KiotViet Finance new logo and visual identity X Bratus

This consolidation is a direct outcome of KiotViet's rebranding initiative, aimed at refining and enhancing its brand architecture to better serve its clientele. KiotViet Finance stands as a pivotal sub-brand, illustrating the company's commitment to providing a seamless suite of services that support business growth and operational efficiency.

KiotViet Finance new logo and visual identity X Bratus

As part of the reimagined KiotViet ecosystem, KiotViet Finance embodies the company's mission to empower businesses. It showcases KiotViet’s ability to adapt and respond to the changing needs of its users, reinforcing its role as a versatile partner in the digital era of business management and financial solutions.

KiotViet Finance new logo and visual identity X Bratus
KiotViet Finance brand assets and applications
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KiotViet Finance brand evolution
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KiotViet Brand Portfolio and Hierarchy
KiotViet Finance's visual identity and design awards
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Brand name
KiotViet Finance
Sector
FinTech
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Financial Services
Founded year
2013
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
December 2022
Signature color

Credits

Branding Agency: Bratus Agency
Creative Director/Brand Designer: Jimmi Tuan
Project Manager: Hien Nguyen
Project Lead: X.Hoang
Senior Designer: X.Hoang, Nam Nguy
Showcase Direction: Nam Nguy
Visual Animation: Le Quy, Si Tran
Identity Film Story Board: Jimmi Tuan
Identity Film Animation: Si Tran, Le Quy

Special thanks to the KiotViet Project Team
Tran Quynh Hoa - Chief Marketing Officer
Le Vu Phuong Uyen - Marketing Manager
Nguyen Van Nam - Marketing KV Manager
Vu Thanh - Product Design Manager

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