ICON Sky Lounge new logo and identity designed by InSpace Creative

Established in 2022, ICON Sky Lounge is TGiF Group's next project in the booming nightlife industry. It is located on the rooftop of Marina Yacht and offers a 360-degree panoramic view of the unique fire-breathing dragon, which is an artistic expression of Danang City. The TGiF Group asked InSpace Creative to help them create the new brand's visual identity, which was based on ICON's unique view of the city's sunsets and bright nights.

ICON's visual identity design concept revolves around two iconic and enduring elements: the Moon & the Sun. The two icons represent two moments sunset and bright night, the two most beautiful times that we can feel when standing at ICON SKY LOUNGE. The two icons are applied throughout the design language and applications, creating consistent and association with the symbolism and timeless of the ICON location in Da Nang, Vietnam.

ICON Sky Lounge case study

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Enjoying drinks and art music performances at ICON is certain to be a memorable experience because to the venue's central position in Da Nang city and breathtaking panoramic views of the city around.

Credits

Creative Director: Sanh Nguyen, Creative Designer: Zahy, Photography by ICON Sky Lounge

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