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Making a more precise future path

Hòa Phát group new logo and identity X Dentsu Vietnam

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Last updated on

June 11, 2023

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Hoa Phat Group officially introduced its new brand identity on November 1st, 2017. Its new logo is more powerful, modern, and dynamic, reflecting the group's "harmony for development" philosophy. The new brandname identity was developed with the purpose of improving Hoa Phat's image and prestige while also being commensurate with the Group's future scale and significance. Dentsu Vietnam, part of the world's top Advertising and Communication Group, consults on and implements Hoa Phat Group's rebranding project.

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Hoa Phat Group logo

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The three crossed triangles at an earlier point were refactored into a directional arrow to show a consensus forward, continuing to pursue the group's quality target. Underneath the three arrows is the stylized image of hands together to build a solid foundation for the past 25 years.
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