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Hòa Phát group new logo and identity designed by Dentsu Vietnam
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Making a more precise future path

Hòa Phát group new logo and identity designed by Dentsu Vietnam

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Posted on
Aug 13, 2022

Hoa Phat Group officially introduced its new brand identity on November 1st, 2017. Its new logo is more powerful, modern, and dynamic, reflecting the group's "harmony for development" philosophy. The new brandname identity was developed with the purpose of improving Hoa Phat's image and prestige while also being commensurate with the Group's future scale and significance. Dentsu Vietnam, part of the world's top Advertising and Communication Group, consults on and implements Hoa Phat Group's rebranding project.

Hoa Phat Group logo

The three crossed triangles at an earlier point were refactored into a directional arrow to show a consensus forward, continuing to pursue the group's quality target. Underneath the three arrows is the stylized image of hands together to build a solid foundation for the past 25 years.

Hoa Phat news

Hoa Phat brand key visuals
Hoa Phat brand key visuals
Hoa Phat steel factory - photoshoot by He studio
Hoa Phat steel factory - photoshoot by He studio

Hòa Phát group

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Brand name
Hòa Phát group
Sector
Materials
-
Industrial
Founded year
1992
Origin country
Vietnam
Project context
Rebranding
Release date
November 2017
Logo Colors
Design by
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Hòa Phát Photoshoot by he studio

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