Hedon Winehub's new logo and visual identity X Creatalk

Established in 2020, Hedon started in the busy streets of Ho Chi Minh City as Hedonism Wine Hub. More than just a wine retailer, Hedon provided a space where wine enthusiasts could enjoy their chosen bottles right in the shop. As the brand grew, it became clear that a unique identity was necessary to connect with its customers and stand out in the competitive market.

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In the beginning, Hedon's visual identity was generic, similar to many businesses in its sector. But as the brand got to know its customers better, the need for a standout identity became more important. This is where Creatalk stepped in, tasked with reshaping Hedon's identity to ensure its growth and deeper connection with its audience.

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To help Hedon become a "top-of-mind" brand, the new identity had to reflect more than just wine retailing and serving. It was about capturing the essence of wine as a "special gift" that enhances life's experiences, drawing inspiration from the philosophy of "Hedonism" which emphasizes pleasure and enjoyment.

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The redesigned logo incorporated symbols of a wine glass and bottle, emblematic of Hedon's offerings. The color palette, capturing moments like Afternoon, Sunset, Evening, and Night, formed the core of Hedon's renewed brand identity.

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Creatalk's expertise seamlessly integrated Hedon's essence with its brand philosophy. The outcome was a vibrant and expert visual identity system that captivated Hedon's target audience. Additionally, Hedon's stationery and merchandise were reimagined to mirror the brand's dual sectors - Retail and F&B. Each item was thoughtfully designed to provide an enjoyable user experience, aligning with Hedon's brand spirit.

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All in all, Hedon's transformation from a basic wine retailer to a brand that embodies pleasure and enjoyment highlights the power of branding and understanding one's audience. With Creatalk's guidance, Hedon is set to elevate the wine experience for its patrons.

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Project Credits

Project Management Team: Vy Nguyen, Hieu Duong | Strategist: Nghia Pham | Creative Team: Khoi Pham, Thuy Ninh, My Du | Content: Anh Vu, Hieu Duong | Design & Motion: Thuy Ninh, My Du, Ngoc Pham