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Guta cafe latest logo and Identity designed by M — N Associates
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The iconic small chair

Guta cafe latest logo and Identity designed by M — N Associates

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Posted on
Sep 16, 2021

Guta Cafe is becoming a major star as a coffee shop where city dwellers may meet and socialise while taking in the fresh air and distinct culture of Vietnam's streets. They have quickly expanded, became one of Saigon's most well-known and widely-used coffee chains, and dominated the market thanks to their responsive and affordable shop setup. Representing the values of the Guta brand, they are pleased to offer reasonably nice, robust Vietnamese coffee. It is a staple of Saigonese and Vietnamese culture that street coffee originated in the city's most popular culture. Underneath the surface of each habitual culture is a "plastic chair," a compact and portable table and chair set that can be quickly assembled to transform any space into a makeshift cafe.

Guta Cafe logo
Guta Cafe logo

The graphic system was taken over by the iconic chair as center combined with all surrounding environmental elements & people behaviors.All together, creating a complete unique “style” for Guta and echos what the brand comes from.

Guta case study

Guta Cafe

identity in action

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Brand name
Guta Cafe
Sector
Coffee Shop Franchise
-
Café and Drinks
Founded year
2013
Origin country
Vietnam
Project context
Rebranding
Release date
May 2018
Logo Colors
Design by
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Guta cafe facebook Guta cafe case study Font in use

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