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Guta cafe latest logo and identity X M — N Associates

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The iconic small chair

Guta cafe latest logo and identity X M — N Associates

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Last updated on
January 27, 2024

Guta Cafe is becoming a major star as a coffee shop where city dwellers may meet and socialise while taking in the fresh air and distinct culture of Vietnam's streets. They have quickly expanded, became one of Saigon's most well-known and widely-used coffee chains, and dominated the market thanks to their responsive and affordable shop setup. Representing the values of the Guta brand, they are pleased to offer reasonably nice, robust Vietnamese coffee. It is a staple of Saigonese and Vietnamese culture that street coffee originated in the city's most popular culture. Underneath the surface of each habitual culture is a "plastic chair," a compact and portable table and chair set that can be quickly assembled to transform any space into a makeshift cafe.

Guta Cafe logo
Guta Cafe logo

The graphic system was taken over by the iconic chair as center combined with all surrounding environmental elements & people behaviors.All together, creating a complete unique “style” for Guta and echos what the brand comes from.

Guta case study


Creative Director Duy — N | Art Director Anh Nguyễn | Designer Anh Nguyễn​​​​​​​, QuânNguyễn | ​​​​Producer Quân Nguyễn​​​​​​​​​​​​​​, Đức Ngô | Project Manager M — Lan | Portfolio Photography Wing Chan | Menu Photography Đức Bùi | Menu Stylist Meo Thùy Dương | Character Photography Hậu Lê & Cua Studio | Store Photography Lâm Uy Huỳnh | Documentary @mundaneveryday | Models Trí Nguyễn, Phương Vy | Digital Retoucher An Nguyễn | Uniform Design Phi Phạm & M — N Associates | Cinematography Lâm Uy Huỳnh | Concept / Editor Duy — N

Brand Portfolio and Hierarchy
Brand name
Guta Cafe
Coffee Shop Franchise
Cafes & Bistros
Founded year
Vietnam Market Entry
Origin country
Project context
Release date
May 2018
Signature color
Guta Cafe
latest visual identity