Danh Hien Jewelers new logo and identity X Bratus
Danh Hien
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Identity
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Awards

A diamond born from the Star

Danh Hien Jewelers new logo and identity X Bratus

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Danh Hien Jewelry logo
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Danh Hien Jewelry logo old
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Danh Hien Jewelry logo
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Curated By Brandcoat
Last updated on
July 23, 2024

Founded in 1960 by Nguyễn Văn Hiển in the An Đông trading center of Saigon, Danh Hiển Jewelers is celebrated for its exquisite craftsmanship in the jewelry industry. Nguyễn Văn Hiển, born in 1916, started his career in Phnom Penh, Cambodia, where he crafted sophisticated royal jewelry before returning to Vietnam in 1954 to advance the jewelry craft in Saigon. Today, Danh Hiển Jewelers employs over 120 skilled artisans, combining traditional handcraft techniques with modern technology to produce high-quality gold and diamond jewelry. In 2014, Danh Hiển Jewelers underwent a significant rebranding with Bratus Agency, aiming to modernize their image while maintaining their rich heritage. The rebranding introduced a new logo inspired by the geometric elegance of diamonds, reflecting both luxury and tradition. This refreshed visual identity helped position Danh Hiển Jewelers as a leading brand in Vietnam's jewelry market and aimed to expand its international presence​.

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Danh Hien Jewelry Expert jeweler
Danh Hien Jewelry Expert jeweler

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Danh Hien Jewelry logo
Danh Hien Jewelry logo
Danh Hien brand assets and applications
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Danh Hien brand evolution
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Brand Portfolio and Hierarchy
Danh Hien's visual identity and design awards
Nominee
2018
Nominee in Communications Design for Corporate Identity
Danh Hien Jeweler X Bratus Agency
The German Design Council
Silver
2017
Silver A'Design Award in Visual Communication for Corporate Identity
Danh Hien Jeweler X Bratus Agency
A' Design Award and Competition
Brand name
Danh Hien Jewelers
Sector
Consumer Discretionary
Founded year
1960
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
June 2014
Main colorS
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