Marcel introduced the Café Marcel sub-brand X The Lab Saigon
Café Marcel
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The French Take on Brunch

Marcel introduced the Café Marcel sub-brand X The Lab Saigon

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Sub-brand
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Curated By Brandcoat
Last updated on
June 5, 2024
A multicolored logo for Café Marcel

We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant. (In the wordmark)The larger characters on the end create an implied ribbon, a nod to road sign designs. The Lettermark: It's an egg, get it?

Café Marcel case study

Visual identity showcase for Café Marcel
Visual identity showcase for Café Marcel

What it's like to sit at a table at Café Marcel
What it's like to sit at a table at Café Marcel

View inside Café Marcel
View inside Café Marcel
Café Marcel brand assets and applications
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Café Marcel brand evolution
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Brand Portfolio and Hierarchy
Café Marcel's visual identity and design awards
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Brand name
Café Marcel
Sector
Brunch Café
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Coffee Shops
Founded year
2018
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
September 2018
Signature color
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