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The French Take on Brunch
Marcel introduced the Café Marcel sub-brand X The Lab Saigon
Last updated on
June 11, 2023

We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant. (In the wordmark)The larger characters on the end create an implied ribbon, a nod to road sign designs. The Lettermark: It's an egg, get it?
Café Marcel case study


