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Marcel introduced the Café Marcel sub-brand X The Lab Saigon
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The French Take on Brunch

Marcel introduced the Café Marcel sub-brand X The Lab Saigon

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Last updated on
June 11, 2023

A multicolored logo for Café Marcel

We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant. (In the wordmark)The larger characters on the end create an implied ribbon, a nod to road sign designs. The Lettermark: It's an egg, get it?

Café Marcel case study

Visual identity showcase for Café Marcel
Visual identity showcase for Café Marcel

What it's like to sit at a table at Café Marcel
What it's like to sit at a table at Café Marcel

View inside Café Marcel
View inside Café Marcel
Brand name
Café Marcel
Sector
Brunch Café
-
Cafes & Bistros
Founded year
2018
Origin country
Vietnam
Project context
Sub-branding
Release date
September 2018
Signature color

Related links

Café Marcel Marcel Restaurants Case study

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Post Contributors: Mo Abuelella

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