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The French Take on Brunch

Marcel introduced the Café Marcel sub-brand X The Lab Saigon

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Sub-brand

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Last updated on

June 11, 2023

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A multicolored logo for Café Marcel

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We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant. (In the wordmark)The larger characters on the end create an implied ribbon, a nod to road sign designs. The Lettermark: It's an egg, get it?

Café Marcel case study‍

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Visual identity showcase for Café Marcel

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What it's like to sit at a table at Café Marcel

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View inside Café Marcel

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Café Marcel brand assets and applications

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Brand name

Café Marcel

Sector

Cafes & Bistros

Founded year

2018

Origin country

Vietnam

Project context

Release date

September 2018

Signature color

Related links

Café Marcel Marcel Restaurants Case study

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[@BrandCoat]

Post Contributors: Mo Abuelella

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