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Marcel launched Café Marcel designed by The Lab Saigon
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The French Take on Brunch

Marcel launched Café Marcel designed by The Lab Saigon

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Sub-brand
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Last updated on
November 25, 2022

A multicolored logo for Café Marcel

We took a mental road trip from the City of Lights to the countryside for inspiration to design the branding and interior of Café Marcel, a casual all-day French restaurant. (In the wordmark)The larger characters on the end create an implied ribbon, a nod to road sign designs. The Lettermark: It's an egg, get it?

Café Marcel case study
Visual identity showcase for Café Marcel
Visual identity showcase for Café Marcel
What it's like to sit at a table at Café Marcel
What it's like to sit at a table at Café Marcel

View inside Café Marcel
View inside Café Marcel

Café Marcel

identity in action

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Brand name
Café Marcel
Sector
Lifestyle Café
-
Restaurants
Founded year
2018
Origin country
Vietnam
Project context
Sub-branding
Release date
September 2018
Logo Colors
Design by
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Café Marcel Marcel Restaurants Case study

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