Biti’s introduced the Biti’sHunter sub-brand X Dentsu Redder
Biti’sHunter
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Identity
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Proudly made in Vietnam

Biti’s introduced the Biti’sHunter sub-brand X Dentsu Redder

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Sub-brand
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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
June 5, 2024

Biti’sHunter is a footwear sub-brand launched in the first half of 2016 as a new premium line under Bitis (the parent brand). Bitis is the pride of the Vietnamese footwear industry and the most favourite for many of us. By the end of 2017, Biti’s start getting the Dentsu redder agency on board for brand development and strategies. That results in remarkable campaigns - that got awarded on a global scale - the help significantly in raising the brand equity also brings joy and inspiration to the local creative community! Nowadays, there are many lines under Biti’sHunter name, for example, Hunter X, Street, football, and more with many special editions from cooperation with other brands.

Biti’s Hunter wordmark logo
Biti’sHunter logotype

Biti’sHunter showroom - source

“It can be said that Biti's is one of the oldest brands of the Vietnamese footwear industry when associated with the childhood of many Vietnamese generations. Consumers have long been accustomed to an image of "solid and durable" shoes but not too prominent in style. However, the appearance of Biti's Hunter and its heat on social media has marked a new page for Biti's with the comment "a strong comeback of the Vietnamese brand".”

Brands Vietnam article

The Arising Dragon
The Arising Dragon - One club bronze pencil award
Biti’sHunter brand assets and applications
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Biti’sHunter brand evolution
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Brand Portfolio and Hierarchy
Biti’sHunter's visual identity and design awards
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Brand name
Biti’sHunter
Sector
Footwear & Accessories
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Fashion
Founded year
2016
Vietnam Market Entry
Origin country
Vietnam
Project context
Sub-branding
Release date
April 2016
Signature color