Biti’s introduced the Biti’sHunter sub-brand X Dentsu Redder

Biti’sHunter is a footwear sub-brand launched in the first half of 2016 as a new premium line under Bitis (the parent brand). Bitis is the pride of the Vietnamese footwear industry and the most favourite for many of us. By the end of 2017, Biti’s start getting the Dentsu redder agency on board for brand development and strategies. That results in remarkable campaigns - that got awarded on a global scale - the help significantly in raising the brand equity also brings joy and inspiration to the local creative community! Nowadays, there are many lines under Biti’sHunter name, for example, Hunter X, Street, football, and more with many special editions from cooperation with other brands.

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“It can be said that Biti's is one of the oldest brands of the Vietnamese footwear industry when associated with the childhood of many Vietnamese generations. Consumers have long been accustomed to an image of "solid and durable" shoes but not too prominent in style. However, the appearance of Biti's Hunter and its heat on social media has marked a new page for Biti's with the comment "a strong comeback of the Vietnamese brand".”

Brands Vietnam article

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