let it bee!
Be ride-hailing firm logo and identity designed by Rice Creative
Brand New
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Posted on
Apr 17, 2022
Introducing be, Vietnam’s locally-founded rideshare company. Rice created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.
Be case study
Be
identity in action
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