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Be ride-hailing firm old logo and identity X Rice Studios
Identity
assetS
assetS
History
Hierarchy
Awards
DISCLAIMER

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OK, then, let it bee!

Be ride-hailing firm old logo and identity X Rice Studios

Before
After (Archived)
Archived
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Last updated on
October 12, 2023

Be logo closer look
Be logo closer look
Be vehicles icon style
Be vehicles icon style

Introducing be, Vietnam’s locally-founded rideshare company. Rice created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.

Be case study


The production of be drivers uniform
The production of be drivers uniform
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Brand Portfolio and Hierarchy
Be's visual identity and design awards
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Brand name
Be
Sector
Ride-hailing services
-
Transportation
Founded year
Vietnam Market Entry
2018
Origin country
Vietnam
Project context
Archived
Release date
November 2018
Signature color
Be
latest visual identity

AWARDS

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Related links

Be Group Case study

[@BrandCoat]

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