Be ride-hailing firm old logo and identity X Rice Studios
Be
latest identity
Identity
assetS
assetS
History
Hierarchy
Awards

OK, then, let it bee!

Be ride-hailing firm old logo and identity X Rice Studios

Brand New
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QuickCase (~2 Min)
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Curated by Brandcoat
Last updated on
June 5, 2024

Be logo closer look
Be logo closer look
Be vehicles icon style
Be vehicles icon style

Introducing be, Vietnam’s locally-founded rideshare company. Rice created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.

Be case study


The production of be drivers uniform
The production of be drivers uniform
Be brand assets and applications
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Brand Portfolio and Hierarchy
Be's visual identity and design awards
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Brand name
Be
Sector
Ride-hailing services
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Transportation
Founded year
2018
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
November 2018
Signature color

Related links

Be Group Case study

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