OK, then, let it bee!
Be ride-hailing firm old logo and identity X Rice Studios
Last updated on
May 25, 2023
Introducing be, Vietnam’s locally-founded rideshare company. Rice created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.
Be case study