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Be ride-hailing firm logo and identity designed by Rice Creative
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Be ride-hailing firm logo and identity designed by Rice Creative

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Posted on
Apr 17, 2022

Be logo closer look
Be logo closer look
Be vehicles icon style
Be vehicles icon style

Introducing be, Vietnam’s locally-founded rideshare company. Rice created the visual identity for the brand, consisting of a highly visible pattern of stripes which identifies as the primary brand property. The name was conceived to be inspirational and all-encompassing—be smart, be bold, be anything.

Be case study


The production of be drivers uniform
The production of be drivers uniform

Be

identity in action

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Brand name
Be
Sector
On-demand Services
-
Transport & Logistics
Founded year
2018
Origin country
Vietnam
Project context
Branding
Release date
November 2018
Logo Colors
Design by
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Related links

be group Case Sudy Behance Facebook VNExpress

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